Thursday, March 28, 2024
Philip Keezer
Everyone’s heard the term ‘market disruption’, but what does this term actually mean once you get beyond the hype? Is disrupting a market a good thing? And if so, how can you find opportunities to disrupt the market you’re in?Defining market disruptionA market is truly disrupted when an entrepreneur or business comes along which fundamentally changes the...
Philip Keezer
I recently looked at what businesses and entrepreneurs should be considering when they approach the question of raising capital investment. For startup owners looking to up the ante and accelerate their growth, a second round of funding may well be something that arises further down the line. It will, however, require a lot of...
Philip Keezer
In the world of business, development and continual growth are required in order to stay successful and overcome hurdles. One way of keep your thinking fresh is to digest a range of information across different sources that will aid creativity and problem solving, improve motivation and foster entrepreneurial spirit.  In this post, we explore the best business...
The most successful businesses are those which find an unfulfilled need, a gap in the market, something that consumers want but that doesn’t exist yet. Or perhaps it does exist, but it can be done better. It’s against these basic principles that any new business idea needs to be tested. The question is, how...
Philip Keezer
The recent COP27 event demonstrated the need for solutions to the current climate crisis – and it’s incumbent upon all of us to do our bit to help decarbonise the economy.   Success in business and environmental stewardship no longer have to be mutually exclusive aims. It’s possible to build your business in a...
Despite the Covid-19 pandemic now receding from the news agenda, the impact of the pandemic on working practices remains. The pandemic inspired lock-downs have sped up the trend toward digitalisation across all industries. According to a recent survey by McKinsey, company executives have accelerated the digitalisation of their internal operations as well as customer...
Within 24 hours of announcing that two weeks’ worth of its profits would go to help those impacted by the conflict in Ukraine, Epic Games – most famous for the hugely popular Fortnite franchise – had raised an impressive $36 million. This donation has served to highlight two things. Firstly, it demonstrates the company’s...
As summer days warm our spirits and beckon us outdoors, it's the perfect time for business leaders to consider team-building exercises. Team building is an essential aspect of fostering collaboration, boosting morale, and enhancing productivity within an organization. However, not all team-building exercises are created equal. To ensure that these activities yield meaningful...
Philip Keezer
The idea of work-life balance has become something of a cliché over recent years, but, if we want to avoid burnout and be the best we can be, striking the balance is important. So, what does work-life balance mean and is it possible to achieve it? Additionally, how does striving for a work-life balance affect an entrepreneur’s...
Philip Keezer
Money and investment are always a big part of the start-up journey and two common approaches to this are raising finance through debt or, by giving away equity in your business in return for investment. Both options have their pros and cons, but which is right for you? This is a difficult question and...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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