Friday, December 2, 2022
With December in full swing, and Christmas trees going up in living rooms all over the world, many businesses are working flat out as they try to hit end-of-year targets, fulfil orders and keep customers and clients sweet. When the Christmas break comes then, the chance to take some time out will prove to be a welcome...
Brand activations can provide real benefits, if executed well. Brand activations are usually face to face marketing campaigns however. So, are brand activations no longer viable in a world of ongoing Covid variants and restrictions?  These are the questions we’ll answer in this article. Brand Activations Explained A...
Recently I came a statistic that highlights a significant deficit within our economy and business ecosystem. It's not a financial deficit, but will no doubt have implications for the bottom line. According to research explored by PMI, only 4-7% of leaders are considered to have strategic thinking skills. That sounds like a really low...
Tyson Fury's spectacular victory against Deontay Wilder last month captured the world's attention. Not only because of the long-standing rivalry between the two heavyweight boxers but also because of the incredible backstory of resilience that had brought Fury to the fight.From defeat and condemnation to glory Only a year ago, Fury had been in...
With the world hooked on the latest series of Yellowstone – it’s worth reflecting on what it is about this show that people find so compelling. Beneath the surface of the drama, is a meditation on the power of holding onto a core set of values, no matter how much society changes around us.This is as good...
Whether you head up a team of executives or you’re a business owner, working on your language skills is always a good way to create opportunities and learn. Even if you are a citizen of one of the 59 sovereign states and 27 non-sovereign entities that list English as their official language, you can’t assume that you...
Elon Musk’s name has become synonymous with efforts to shake up the world of business with his disruptive innovations at Tesla and SpaceX. The automotive industry is being forced to adapt to the changes brought on by Tesla’s automated, all-electric vehicles and the space industry hasn’t seen this level of competition since the cold war.
It has been a difficult year for many individuals, entrepreneurs and organisations who have been struggling to keep afloat throughout the global pandemic and various lockdowns brought about by Covid-19. Despite lockdowns now lifting, supply chain disruption continues to make headlines and is proving challenging to all types of business – from small family...
"To make no mistakes is not in the power of man; but from their errors and mistakes the wise and good learn wisdom for the future." -Plutarch. Ownership is one of the best things an entrepreneur can learn. It can sometimes be a painful lesson but it means that when mistakes happen, they become...
Mark Zuckerberg has recently been in the news announcing a host of developments all geared towards shifting the Facebook brand away from social media and towards the ‘metaverse’. The company's name is set to be changed to reflect this transition, and Zuckerberg has also hired around 10,000 new employees to work on the metaverse project.These announcements make...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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