Business

The generational cohort born after 1997, known as Gen Z, now makes up a third of the world's population. These are the first generation to have had access to mobile and internet technology from birth, making them the most digitally-native generation ever.Traditional marketing has been slow to capitalise on this market because, until fairly recently, they've been...

If you’re a well rounded marketer, you’ll know by now that good copy isn’t the be-all end-all of a successful campaign. It’s not visuals either. While those things matter, numbers are what make the difference between a roaring campaign and weak results. And there’s no better way to stay on track than measuring KPIs...

Whether you head up a team of executives or you’re a business owner, working on your language skills is always a good way to create opportunities and learn. Even if you are a citizen of one of the 59 sovereign states and 27 non-sovereign entities that list English as their official language, you can’t assume that you...

High productivity is a core component of any successful business. That being said, it's not always easy to keep distractions at bay and maintain constant focus to get the most out of every second of your workday. Not to mention the fact that you only have a set number of hours per day in which you can get things...

Venture capital can help a business boost market reach and begin the journey from start-up to SME to corporate and beyond. Capital raising is a crucial step in the business journey then, but it’s also a complicated one. With a good product, team, and pitch however, any startup can access venture capital. So, what...

With the latest season of The Apprentice currently airing on British TV, it’s easy to see what’s made the show such a success on both sides of the Atlantic. Millions tune in every week to watch a fresh batch of bright-eyed entrepreneurs trying to prove their mettle in some of the toughest business situations out there.How true...

Everyone wants to be treated fairly. That’s a natural expectation and it's essential that it's reflected by company HR policies. The problem is that “fair treatment” is often confused with “equal treatment”. These approaches aren’t the same and each can significantly impact the health of your business. Here’s how to understand the distinction, and ensure that you're doing everything...

Branding your online store to be distinct and trustworthy is one of the best things you can do to boost your business. But it’s also one of the hardest. If branding was easy to do, every logo would be as recognizable as McDonald’s yellow “M” or Disney’s castle. So while we’ll...

The ability to communicate complex ideas is what makes humans unique. In a world that feels more connected than ever, it can be easy to get lost in the noise. However, the power of rhetoric and good communication remains vital to entrepreneurs. Here, we explore this fascinating skill in more detail.The importance of communicationWhether...

Marketing can be viewed through a lot of lenses. In many cases, it will be about the numbers. Other times, wordsmith matters the most. Fine retouches can only come from the best visuals. But at its core, marketing has a lot to do with persuasion. Convincing someone that you’re trustworthy, so that you can...