Saturday, July 2, 2022
Branding your online store to be distinct and trustworthy is one of the best things you can do to boost your business. But it’s also one of the hardest. If branding was easy to do, every logo would be as recognizable as McDonald’s yellow “M” or Disney’s castle. So while we’ll...
Creating a great company culture brings huge benefits to your business - as I've written about here. Even the best company cultures can't stop human nature however, and conflicts between employees will always be a reality that needs to be managed. Solving employee conflicts is a delicate task that you should be prepared for. Ignoring it,...
Any company or organization needs a good structure to run smoothly. Without clear procedures, hierarchies and policies, confusion can seep into your daily activities and affect the productivity of your company negatively. That’s why learning how to have a flawless company structure is extremely important if you want to take your organization to the...
We don’t want to keep you reading blocks of text for a short answer. The average conversion rate worldwide, for ecommerce websites, is 4.31%. If you’re above that threshold, your conversion rate is likely good. But there’s so much more to analyzing your conversion rate, and improving it if you need to. 
fintech skills
Search Engine Marketing (SEM) is one of the best ways to kickstart your online store’s sales. If you get the targeting and auctioning right, it can also be a (almost) “set it and forget it” process that makes your company money. But there are a lot of things you need to do right to...
Entrepreneurial spirit is a must have to grow your own business, achieve financial independence, and ultimately achieve your goals. It’s a prerequisite for any business owner that wants to succeed, and it’s the catalyst of innovation and hard work. However, entrepreneurial spirit isn’t just valuable for business owners. If you learn how to cultivate...
Imagine you live in the 1990s. You want to start a business, or just grow the one you have, and you need a loan to capitalize on existing opportunities. What do you do? Back then, the only formal alternative you had was to head down to the bank and apply for a business loan.
Learning never stops. I’m not the first to say it, but it’s definitely just as important now, as it was in Ancient Greece. Education doesn’t end with your final diploma, because human knowledge, understanding, and best practices constantly evolve. And even if we, as a human race, stopped developing new ideas and concepts to...
philip keezer remote team
In the wake of Covid-19, companies worldwide underwent a laudable effort to shift their working practices and accommodate remote work. This showed the global economy what can be achieved with remote work, and it’s a shift likely to affect our market for decades to come.  But there’s one area which didn’t adapt properly to...
The Fintech trends for 2021 we talked about in this article are starting to take shape. But analyzing a market is not just about trends. For a proper understanding of how fintech works, it’s important to also look at its biggest growth markets. It’s an insight for anyone involved in fintech, as it can...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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