Saturday, July 2, 2022
Companies can rise or fall based on how well they gather, analyse and use data, but also on how well they protect that data. Taking care of data is taking care of business then and, while the GDPR and other global measures to regulate data management are helpful in some respects, they are not a magic bullet.
There's no greater feeling of excitement than seeing your sales skyrocket. If you just launched a disruptive new product or a clever ad campaign, seeing the fruits of your labour sprouting on your dashboard is one of the most rewarding parts of working in business. But sometimes disappointment can shortly follow, when it becomes clear that you've been hit by chargeback fraud. Chargeback fraud refers...
It has been a difficult year for many individuals, entrepreneurs and organisations who have been struggling to keep afloat throughout the global pandemic and various lockdowns brought about by Covid-19. Despite lockdowns now lifting, supply chain disruption continues to make headlines and is proving challenging to all types of business – from small family...
Productivity is considered to be the holy grail these days, both in personal development contexts and corporate environments. But how well do you really understand it? And, more importantly, how well do you know how to measure productivity in your team? Although I’ve been managing teams for years...
Brand activations can provide real benefits, if executed well. Brand activations are usually face to face marketing campaigns however. So, are brand activations no longer viable in a world of ongoing Covid variants and restrictions?  These are the questions we’ll answer in this article. Brand Activations Explained A...
How To Run A Successful Business With Minimal Sleep
If there's one experience all entrepreneurs share, it's having to function on minimal sleep. Between managing all aspects of a company, whether it be a startup or multi-million dollar enterprise, and trying to squeeze in family time (if you've visited my blog before, you've probably noticed that fatherhood is extremely important to me), getting a solid eight or nine hours of sleep becomes increasingly...
The Fintech trends for 2021 we talked about in this article are starting to take shape. But analyzing a market is not just about trends. For a proper understanding of how fintech works, it’s important to also look at its biggest growth markets. It’s an insight for anyone involved in fintech, as it can...
With news dominated by the ‘cost-of-living crisis’ and inflation rising, it seems likely that many businesses, entrepreneurs and employees may have a difficult few months ahead. So, an important question we should be asking ourselves as entrepreneurs is what can we do to support our own employees through this crisis?What is the situation with inflation and...
If you’ve been in business for a while, you’ll surely have faced backlash from dissatisfied customers or disgruntled former employees. Even the world’s largest companies struggle with negative reviews, fraudulent accusations and outright smear campaigns. And the abundance of online channels through which consumers and competitors can vent their frustrations has created a breeding ground for fraud. But, even as...
With inflation currently dominating the headlines – and the OECD suggesting rising prices could be here to stay – many entrepreneurs will be wondering what impact this might have on their businesses. The word ‘inflation’ conjures up images of rapidly soaring prices, and people pushing wheelbarrows of cash to buy a loaf of bread...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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