Business

Marketing can be viewed through a lot of lenses. In many cases, it will be about the numbers. Other times, wordsmith matters the most. Fine retouches can only come from the best visuals. But at its core, marketing has a lot to do with persuasion. Convincing someone that you’re trustworthy, so that you can...

According to a survey, around 88% of employees believe that strong company culture is key to business success. But where should entrepreneurs begin when trying to develop a successful company culture that keeps people engaged, whether staff or customers? To begin this process we need to go back to basics, and identify the values...

High productivity is a core component of any successful business. That being said, it's not always easy to keep distractions at bay and maintain constant focus to get the most out of every second of your workday. Not to mention the fact that you only have a set number of hours per day in which you can get things...

Venture capital can help a business boost market reach and begin the journey from start-up to SME to corporate and beyond. Capital raising is a crucial step in the business journey then, but it’s also a complicated one. With a good product, team, and pitch however, any startup can access venture capital. So, what...

With the festive period behind us, and the new year of work underway, now is a great time to reflect on the year that’s been and develop your personal and business goals for 2022. Taking the time at the start of the year to develop a powerful, yet clear strategy for the next twelve months will pay...

Everyone wants to be treated fairly. That’s a natural expectation and it's essential that it's reflected by company HR policies. The problem is that “fair treatment” is often confused with “equal treatment”. These approaches aren’t the same and each can significantly impact the health of your business. Here’s how to understand the distinction, and ensure that you're doing everything...

Search Engine Marketing (SEM) is one of the best ways to kickstart your online store’s sales. If you get the targeting and auctioning right, it can also be a (almost) “set it and forget it” process that makes your company money. But there are a lot of things you need to do right to...

Gazing up at the stars in the night sky has always captured humankind’s curiosity and imagination, but could it soon also capture the entrepreneurial imagination?The recent images snapped by NASA’s James Webb telescope have stoked people’s excitement for space exploration more than ever. Away from the stunning images and wild possibilities however, the space tech sector could...

Managing a team can be a hard feat, especially in times of social isolation and imposed remote working. However, it’s not impossible, and if you learn how to find your management style and use it to your advantage, you’re one step closer to being a better manager. Today, we’re going to look at what...

Mark Zuckerberg has recently been in the news announcing a host of developments all geared towards shifting the Facebook brand away from social media and towards the ‘metaverse’. The company's name is set to be changed to reflect this transition, and Zuckerberg has also hired around 10,000 new employees to work on the metaverse project.These announcements make...