Business

Brand activations can provide real benefits, if executed well. Brand activations are usually face to face marketing campaigns however. So, are brand activations no longer viable in a world of ongoing Covid variants and restrictions?  These are the questions we’ll answer in this article. Brand Activations Explained A...

Fact: We could all use an extra dose of motivation from time to time. After all, most entrepreneurs, whether they're just starting out or have been running an established business for years, have faced failure and are likely to face it again throughout their careers. It's during those times, when things haven't gone according to plan and you're not sure...

It’s becoming very fashionable for leaders to tout their ‘open-door policy’ as a progressive perk for new hires. The idea is that the boss makes himself available from dawn ‘til dusk so that employees can drop in whenever they please, to ask a question, share an idea or just moan about their day. On the surface this seems like a...

Tyson Fury's spectacular victory against Deontay Wilder last month captured the world's attention. Not only because of the long-standing rivalry between the two heavyweight boxers but also because of the incredible backstory of resilience that had brought Fury to the fight.From defeat and condemnation to glory Only a year ago, Fury had been in...

Search Engine Marketing (SEM) is one of the best ways to kickstart your online store’s sales. If you get the targeting and auctioning right, it can also be a (almost) “set it and forget it” process that makes your company money. But there are a lot of things you need to do right to...

With the advent of platforms like Udemy or Coursera, high-quality education is now easier to access than ever before. Sometimes, you can get valuable courses, taught by professors from world-class universities, for as low as $50. That’s a bargain, because it helps you constantly develop. I think that’s extremely important, since education should never...

With COVID-19 cases back on the rise in many parts of the world, it looks like the pandemic will continue to impact our economy for some time to come. At the onset of the pandemic earlier this year, I gave a rallying call to my teams. I was urging them to be optimistic and...

Whenever you adapt your marketing strategy to a modern buyer, you need to consider the behaviour of your ideal customer. So what’s the modern buyer like? When it comes to digital behaviour, I’d posit most people spend a lot of time on different platforms. Whether they’re checking their Twitter feed, posting a story on...

If you’ve been in business for a while, you’ll surely have faced backlash from dissatisfied customers or disgruntled former employees. Even the world’s largest companies struggle with negative reviews, fraudulent accusations and outright smear campaigns. And the abundance of online channels through which consumers and competitors can vent their frustrations has created a breeding ground for fraud. But, even as...

Marketing can be viewed through a lot of lenses. In many cases, it will be about the numbers. Other times, wordsmith matters the most. Fine retouches can only come from the best visuals. But at its core, marketing has a lot to do with persuasion. Convincing someone that you’re trustworthy, so that you can...