Business

Salary taxes, the infrastructure needed to accommodate a modern worker (even if they work remotely) and the responsibility you take on when hiring people. All of these can be a hurdle, especially when you’re just starting out with your business.That’s why outsourcing tasks and responsibilities can be a great choice for some businesses. Although finding short-term contractors...

Last year was pretty world-changing. Lockdowns, the pandemic, a drop in demand for physical stores, and shifts all across the financial sector have charted an unfamiliar path ahead of us.  However, these changes bring about great opportunities for 2021. If you analyze your successes and failures well, and tie them into market trends, you...

With the advent of platforms like Udemy or Coursera, high-quality education is now easier to access than ever before. Sometimes, you can get valuable courses, taught by professors from world-class universities, for as low as $50. That’s a bargain, because it helps you constantly develop. I think that’s extremely important, since education should never...

Positive Working Practices are not terms we widely use. But it’s an important principle to keep in mind if you want to take your office culture to the next level.

Productivity is considered to be the holy grail these days, both in personal development contexts and corporate environments. But how well do you really understand it? And, more importantly, how well do you know how to measure productivity in your team? Although I’ve been managing teams for years...

Marketing can be viewed through a lot of lenses. In many cases, it will be about the numbers. Other times, wordsmith matters the most. Fine retouches can only come from the best visuals. But at its core, marketing has a lot to do with persuasion. Convincing someone that you’re trustworthy, so that you can...

Managing a team can be a hard feat, especially in times of social isolation and imposed remote working. However, it’s not impossible, and if you learn how to find your management style and use it to your advantage, you’re one step closer to being a better manager. Today, we’re going to look at what...

If you’re a well rounded marketer, you’ll know by now that good copy isn’t the be-all end-all of a successful campaign. It’s not visuals either. While those things matter, numbers are what make the difference between a roaring campaign and weak results. And there’s no better way to stay on track than measuring KPIs...

The trope of the bad manager is everywhere in our culture. Entire shows have been built on that premise, and they’re not just fiction. It’s a common problem in our modern workforce. Good managers need to rise above that. If you want a productive workspace, a happy team and an increased revenue for your...

Landing pages can make or break a marketing campaign. They’re often the first point of contact between your brand and potential customers, so it’s important to pull them off right. And I don’t just mean editing the copy once. That won’t be enough.  To get a higher converting landing page, you need to put...