Monday, January 17, 2022
When I was starting out in online business almost 15 years ago, I remember finding space in my strategy for Microsoft adCenter. adCenter, or Microsoft Advertising as it’s now called, has been inevitably outmuscled by Google AdWords over the years. But it can still be a profitable channel for advertisers, even in 2020. It seems we’re always looking for that silver...
There's no greater feeling of excitement than seeing your sales skyrocket. If you just launched a disruptive new product or a clever ad campaign, seeing the fruits of your labour sprouting on your dashboard is one of the most rewarding parts of working in business. But sometimes disappointment can shortly follow, when it becomes clear that you've been hit by chargeback fraud. Chargeback fraud refers...
If you’ve been in business for a while, you’ll surely have faced backlash from dissatisfied customers or disgruntled former employees. Even the world’s largest companies struggle with negative reviews, fraudulent accusations and outright smear campaigns. And the abundance of online channels through which consumers and competitors can vent their frustrations has created a breeding ground for fraud. But, even as...
Top 10 Quotes About Success (And The Power Of Failure)
Fact: We could all use an extra dose of motivation from time to time. After all, most entrepreneurs, whether they're just starting out or have been running an established business for years, have faced failure and are likely to face it again throughout their careers. It's during those times, when things haven't gone according to plan and you're not sure...
5 Snapchat Accounts Entrepreneurs Should Follow
Snapchat may be one of the newest players in the social media space, but it's quickly gaining popularity and more and more brands are flocking to the platform, trying to figure out how to best use it as a marketing tool. Although there's no set key to success, the following accounts are a great starting point in your research. These businesses and...
When it comes to recruiting new talent for your company, what are the keys to discovering the absolute best candidate for the job? Is there a surefire way to know who's perfect for the position and will exceed all expectations? Employees are a huge key to success in companies of all sizes, but this is even more true for startups....
Is Cheaper Entertainment The Answer To Stopping Piracy?
It seems there's no stopping the growing popularity of entertainment pirating, but could the solution be as simple as making entertainment cheaper? Australia's Communications Minister Malcolm Turnbull sure thinks so. As SBS reported earlier this summer, Turnbull addressed the issue of internet piracy ahead of the introduction of brand new laws meant to help diminish piracy (namely "forcing internet service...
How To Run A Successful Business With Minimal Sleep
If there's one experience all entrepreneurs share, it's having to function on minimal sleep. Between managing all aspects of a company, whether it be a startup or multi-million dollar enterprise, and trying to squeeze in family time (if you've visited my blog before, you've probably noticed that fatherhood is extremely important to me), getting a solid eight or nine hours of sleep becomes increasingly...
10 Inspiring Quotes For Entrepreneurs
Being an entrepreneur and running your own business isn't easy. It's fulfilling. It's exciting. It's an unrivalled learning and growing experience. But it definitely doesn't come without its fair share of stresses. From building the perfect team to continuously dealing with the unknown, there are countless challenges that come with the territory. In order to succeed, you must embrace...
fintech skills
High productivity is a core component of any successful business. That being said, it's not always easy to keep distractions at bay and maintain constant focus to get the most out of every second of your workday. Not to mention the fact that you only have a set number of hours per day in which you can get things...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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