Tuesday, May 7, 2024
The world of business is highly dynamic, and prone to often rapid change. Holding management responsibilities in business then brings with it a world of challenges. When faced with a problem, and with people looking to you for a solution, the right course of action might not be immediately apparent. Difficult situations such as...
The news media’s traditional maxim of if it bleeds it leads is as true today as it’s ever been. The only difference is now the competition for news audiences is much fiercer. The media was once assured huge audiences of loyal viewers and readers but the internet has changed all that.  Thousands of online...
Whenever you adapt your marketing strategy to a modern buyer, you need to consider the behaviour of your ideal customer. So what’s the modern buyer like? When it comes to digital behaviour, I’d posit most people spend a lot of time on different platforms. Whether they’re checking their Twitter feed, posting a story on...
Learning how to delegate tasks effectively is a crucial skill for any manager that wants to take their business, or department, further. But it can be hard to know exactly when to take care of something yourself, and when to ask someone else to do it, so that’s what this article is...
Salary taxes, the infrastructure needed to accommodate a modern worker (even if they work remotely) and the responsibility you take on when hiring people. All of these can be a hurdle, especially when you’re just starting out with your business.That’s why outsourcing tasks and responsibilities can be a great choice for some businesses. Although finding short-term contractors...
Last year was pretty world-changing. Lockdowns, the pandemic, a drop in demand for physical stores, and shifts all across the financial sector have charted an unfamiliar path ahead of us.  However, these changes bring about great opportunities for 2021. If you analyze your successes and failures well, and tie them into market trends, you...
With the advent of platforms like Udemy or Coursera, high-quality education is now easier to access than ever before. Sometimes, you can get valuable courses, taught by professors from world-class universities, for as low as $50. That’s a bargain, because it helps you constantly develop. I think that’s extremely important, since education should never...
Positive Working Practices are not terms we widely use. But it’s an important principle to keep in mind if you want to take your office culture to the next level.
Productivity is considered to be the holy grail these days, both in personal development contexts and corporate environments. But how well do you really understand it? And, more importantly, how well do you know how to measure productivity in your team? Although I’ve been managing teams for years...
Marketing can be viewed through a lot of lenses. In many cases, it will be about the numbers. Other times, wordsmith matters the most. Fine retouches can only come from the best visuals. But at its core, marketing has a lot to do with persuasion. Convincing someone that you’re trustworthy, so that you can...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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