Thursday, April 18, 2024
Working on your personal brand improves the image of your company across the board, especially if you’re the leader. People make companies. And it’s only natural that potential business partners and new hires will want to know which people they’ll be working with. So it’s important that your areas of expertise, core values and a good slice of your personality...
Philip Keezer
Creating a great company culture brings huge benefits to your business - as I've written about here. Even the best company cultures can't stop human nature however, and conflicts between employees will always be a reality that needs to be managed. Solving employee conflicts is a delicate task that you should be prepared for. Ignoring it,...
Marketing can be viewed through a lot of lenses. In many cases, it will be about the numbers. Other times, wordsmith matters the most. Fine retouches can only come from the best visuals. But at its core, marketing has a lot to do with persuasion. Convincing someone that you’re trustworthy, so that you can...
Productivity is considered to be the holy grail these days, both in personal development contexts and corporate environments. But how well do you really understand it? And, more importantly, how well do you know how to measure productivity in your team? Although I’ve been managing teams for years...
Companies can rise or fall based on how well they gather, analyse and use data, but also on how well they protect that data. Taking care of data is taking care of business then and, while the GDPR and other global measures to regulate data management are helpful in some respects, they are not a magic bullet.
Salary taxes, the infrastructure needed to accommodate a modern worker (even if they work remotely) and the responsibility you take on when hiring people. All of these can be a hurdle, especially when you’re just starting out with your business.That’s why outsourcing tasks and responsibilities can be a great choice for some businesses. Although finding short-term contractors...
Philip Keezer
In the unpredictable landscape of business, crises can strike unexpectedly, threatening the stability and success of even the most robust organizations. Whether it's a financial downturn, a public relations nightmare, or a global pandemic, leaders are often put to the test when chaos ensues. In times of crisis, effective leadership is not just a desirable trait; it's...
Philip Keezer
High productivity is a core component of any successful business. That being said, it's not always easy to keep distractions at bay and maintain constant focus to get the most out of every second of your workday. Not to mention the fact that you only have a set number of hours per day in which you can get things...
Philip Keezer
Everyone wants to be treated fairly. That’s a natural expectation and it's essential that it's reflected by company HR policies. The problem is that “fair treatment” is often confused with “equal treatment”. These approaches aren’t the same and each can significantly impact the health of your business. Here’s how to understand the distinction, and ensure that you're doing everything...
As we move into an uncertain post-COVID world, a free-market economy has never looked so critical in protecting the future of humanity. Although political leaders are using the coronavirus to strengthen their power, it’s the relaxing of regulations that has inevitably kept economies afloat. In the U.S., regulations limiting how many hours truckers spent on the road were lifted to...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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