Thursday, January 26, 2023
philip keezer
As working from home starts to look more like a revolution than a stopgap, it’s never been more important for managers to know how to build and manage a remote team. Although management fundamentals apply wherever your team is based, handling a remote team requires different attitudes and skills. In some cases you’ll be...
It’s becoming very fashionable for leaders to tout their ‘open-door policy’ as a progressive perk for new hires. The idea is that the boss makes himself available from dawn ‘til dusk so that employees can drop in whenever they please, to ask a question, share an idea or just moan about their day. On the surface this seems like a...
As we move into an uncertain post-COVID world, a free-market economy has never looked so critical in protecting the future of humanity. Although political leaders are using the coronavirus to strengthen their power, it’s the relaxing of regulations that has inevitably kept economies afloat. In the U.S., regulations limiting how many hours truckers spent on the road were lifted to...
Philip Keezer
Everyone wants to be treated fairly. That’s a natural expectation and it's essential that it's reflected by company HR policies. The problem is that “fair treatment” is often confused with “equal treatment”. These approaches aren’t the same and each can significantly impact the health of your business. Here’s how to understand the distinction, and ensure that you're doing everything...
Working on your personal brand improves the image of your company across the board, especially if you’re the leader. People make companies. And it’s only natural that potential business partners and new hires will want to know which people they’ll be working with. So it’s important that your areas of expertise, core values and a good slice of your personality...
When I was starting out in online business almost 15 years ago, I remember finding space in my strategy for Microsoft adCenter. adCenter, or Microsoft Advertising as it’s now called, has been inevitably outmuscled by Google AdWords over the years. But it can still be a profitable channel for advertisers, even in 2020. It seems we’re always looking for that silver...
There's no greater feeling of excitement than seeing your sales skyrocket. If you just launched a disruptive new product or a clever ad campaign, seeing the fruits of your labour sprouting on your dashboard is one of the most rewarding parts of working in business. But sometimes disappointment can shortly follow, when it becomes clear that you've been hit by chargeback fraud. Chargeback fraud refers...
If you’ve been in business for a while, you’ll surely have faced backlash from dissatisfied customers or disgruntled former employees. Even the world’s largest companies struggle with negative reviews, fraudulent accusations and outright smear campaigns. And the abundance of online channels through which consumers and competitors can vent their frustrations has created a breeding ground for fraud. But, even as...
Top 10 Quotes About Success (And The Power Of Failure)
Fact: We could all use an extra dose of motivation from time to time. After all, most entrepreneurs, whether they're just starting out or have been running an established business for years, have faced failure and are likely to face it again throughout their careers. It's during those times, when things haven't gone according to plan and you're not sure...
5 Snapchat Accounts Entrepreneurs Should Follow
Snapchat may be one of the newest players in the social media space, but it's quickly gaining popularity and more and more brands are flocking to the platform, trying to figure out how to best use it as a marketing tool. Although there's no set key to success, the following accounts are a great starting point in your research. These businesses and...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

RECENT POSTS

Philip Keezer

The skills entrepreneurs should be investing in for 2023

Being an entrepreneur is exciting, challenging, rewarding and sometimes exhausting in equal measure! But although your experience of entrepreneurial life will shift...
Philip Keezer

Analysing your business: what worked in 2022? 

Amongst the excitement of Christmas and New Year, it's easy to get carried away with planning your moves for the coming year....
Philip Keezer

Entrepreneur? These are the new year’s resolutions you need to make in 2023

As an entrepreneur, the new year brings a perfect opportunity to take stock of what you achieved in 2022, reset your efforts...
Philip Keezer

How your business can fight climate change

The recent COP27 event demonstrated the need for solutions to the current climate crisis – and it’s incumbent upon all of us...
Philip Keezer

How to bootstrap your business idea 

With the cost-of-living crisis and other economic concerns making news across the world, now not might feel like the perfect time to...