Friday, December 2, 2022
Last year was pretty world-changing. Lockdowns, the pandemic, a drop in demand for physical stores, and shifts all across the financial sector have charted an unfamiliar path ahead of us.  However, these changes bring about great opportunities for 2021. If you analyze your successes and failures well, and tie them into market trends, you...
Philip Keezer
Scaling a business can be your ticket to higher revenue, financial freedom, and professional fulfillment.  But It’s not easy. Scalability itself differs in characteristics on a case by case basis. Some businesses are more scalable than others, so they’ll have an easier time with growth. However, that doesn’t mean that scaling is impossible for...
Philip Keezer
Creating a great company culture brings huge benefits to your business - as I've written about here. Even the best company cultures can't stop human nature however, and conflicts between employees will always be a reality that needs to be managed. Solving employee conflicts is a delicate task that you should be prepared for. Ignoring it,...
Philip Keezer
If you’re a well rounded marketer, you’ll know by now that good copy isn’t the be-all end-all of a successful campaign. It’s not visuals either. While those things matter, numbers are what make the difference between a roaring campaign and weak results. And there’s no better way to stay on track than measuring KPIs...
The world of business is highly dynamic, and prone to often rapid change. Holding management responsibilities in business then brings with it a world of challenges. When faced with a problem, and with people looking to you for a solution, the right course of action might not be immediately apparent. Difficult situations such as...
Working on your personal brand improves the image of your company across the board, especially if you’re the leader. People make companies. And it’s only natural that potential business partners and new hires will want to know which people they’ll be working with. So it’s important that your areas of expertise, core values and a good slice of your personality...
The trope of the bad manager is everywhere in our culture. Entire shows have been built on that premise, and they’re not just fiction. It’s a common problem in our modern workforce. Good managers need to rise above that. If you want a productive workspace, a happy team and an increased revenue for your...
It’s becoming very fashionable for leaders to tout their ‘open-door policy’ as a progressive perk for new hires. The idea is that the boss makes himself available from dawn ‘til dusk so that employees can drop in whenever they please, to ask a question, share an idea or just moan about their day. On the surface this seems like a...
When I was starting out in online business almost 15 years ago, I remember finding space in my strategy for Microsoft adCenter. adCenter, or Microsoft Advertising as it’s now called, has been inevitably outmuscled by Google AdWords over the years. But it can still be a profitable channel for advertisers, even in 2020. It seems we’re always looking for that silver...
Philip Keezer
The novel coronavirus sent global markets into disarray. The 90% economy feels much smaller for a lot of people, and businesses have had to adapt, harshly in some cases.  Restructuring, factories shutting down and massive layoffs are only the beginning of what seems to be a special kind of economic crisis. We’re going through...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

RECENT POSTS

Philip Keezer

The decline of cryptocurrency?

In its infancy, cryptocurrency promised to be a radical alternative to conventional finance. Secure, private and subject to enviable growth and excitement,...
Philip Keezer

The importance of reforestation, and how your business can help

With COP27 around the corner, climate change is top of the agenda for governments and organisations around the globe. The world’s forests...
Philip Keezer

Getting the most out of meetings

Meetings have always been an important feature of workplace culture. But are meetings always the best way to get things done? The...
Philip Keezer

The Paradigm Shift: How To Embrace Change As An Entrepreneur

The world has seen massive shifts in business and social spheres in the last few years. The pandemic was a catalyst for...
Philip Keezer

Running a business, by running the miles

There is no denying the countless physical benefits that come with long-distance running and walking, but beyond this, what benefits can running...