Tuesday, July 23, 2024
Philip Keezer
Everyone wants to be treated fairly. That’s a natural expectation and it's essential that it's reflected by company HR policies. The problem is that “fair treatment” is often confused with “equal treatment”. These approaches aren’t the same and each can significantly impact the health of your business. Here’s how to understand the distinction, and ensure that you're doing everything...
Working on your personal brand improves the image of your company across the board, especially if you’re the leader. People make companies. And it’s only natural that potential business partners and new hires will want to know which people they’ll be working with. So it’s important that your areas of expertise, core values and a good slice of your personality...
When I was starting out in online business almost 15 years ago, I remember finding space in my strategy for Microsoft adCenter. adCenter, or Microsoft Advertising as it’s now called, has been inevitably outmuscled by Google AdWords over the years. But it can still be a profitable channel for advertisers, even in 2020. It seems we’re always looking for that silver...
There's no greater feeling of excitement than seeing your sales skyrocket. If you just launched a disruptive new product or a clever ad campaign, seeing the fruits of your labour sprouting on your dashboard is one of the most rewarding parts of working in business. But sometimes disappointment can shortly follow, when it becomes clear that you've been hit by chargeback fraud. Chargeback fraud refers...
If you’ve been in business for a while, you’ll surely have faced backlash from dissatisfied customers or disgruntled former employees. Even the world’s largest companies struggle with negative reviews, fraudulent accusations and outright smear campaigns. And the abundance of online channels through which consumers and competitors can vent their frustrations has created a breeding ground for fraud. But, even as...
Top 10 Quotes About Success (And The Power Of Failure)
Fact: We could all use an extra dose of motivation from time to time. After all, most entrepreneurs, whether they're just starting out or have been running an established business for years, have faced failure and are likely to face it again throughout their careers. It's during those times, when things haven't gone according to plan and you're not sure...
5 Snapchat Accounts Entrepreneurs Should Follow
Snapchat may be one of the newest players in the social media space, but it's quickly gaining popularity and more and more brands are flocking to the platform, trying to figure out how to best use it as a marketing tool. Although there's no set key to success, the following accounts are a great starting point in your research. These businesses and...
Philip Keezer
When it comes to recruiting new talent for your company, what are the keys to discovering the absolute best candidate for the job? Is there a surefire way to know who's perfect for the position and will exceed all expectations? Employees are a huge key to success in companies of all sizes, but this is even more true for startups....
Is Cheaper Entertainment The Answer To Stopping Piracy?
It seems there's no stopping the growing popularity of entertainment pirating, but could the solution be as simple as making entertainment cheaper? Australia's Communications Minister Malcolm Turnbull sure thinks so. As SBS reported earlier this summer, Turnbull addressed the issue of internet piracy ahead of the introduction of brand new laws meant to help diminish piracy (namely "forcing internet service...
How To Run A Successful Business With Minimal Sleep
If there's one experience all entrepreneurs share, it's having to function on minimal sleep. Between managing all aspects of a company, whether it be a startup or multi-million dollar enterprise, and trying to squeeze in family time (if you've visited my blog before, you've probably noticed that fatherhood is extremely important to me), getting a solid eight or nine hours of sleep becomes increasingly...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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