Saturday, December 2, 2023
The personalisation trend has been running strong in the e-commerce sphere for some time now, and it's showing no signs of slowing down. In fact, personalisation is quickly becoming something which consumers expect so, if you’re store isn’t aiming for personalisation, you could be losing out. Personalisation is a powerful tool which enhances the...
Working on your personal brand improves the image of your company across the board, especially if you’re the leader. People make companies. And it’s only natural that potential business partners and new hires will want to know which people they’ll be working with. So it’s important that your areas of expertise, core values and a good slice of your personality...
philip keezer
As working from home starts to look more like a revolution than a stopgap, it’s never been more important for managers to know how to build and manage a remote team. Although management fundamentals apply wherever your team is based, handling a remote team requires different attitudes and skills. In some cases you’ll be...
Philip Keezer
Meetings have always been an important feature of workplace culture. But are meetings always the best way to get things done? The frequency of meetings is rising but the question is, is this improving productivity? Getting the most out of meetings is key for any successful business. Ensuring you don’t fall into the many...
Philip Keezer
Amongst the excitement of Christmas and New Year, it's easy to get carried away with planning your moves for the coming year. The end of the year is also however a great time to take a look back at the year that was, and take stock of what worked and what didn’t.   Entrepreneurs...
Philip Keezer
The ability to communicate complex ideas is what makes humans unique. In a world that feels more connected than ever, it can be easy to get lost in the noise. However, the power of rhetoric and good communication remains vital to entrepreneurs. Here, we explore this fascinating skill in more detail.The importance of communicationWhether...
Philip Keezer
Learning never stops. I’m not the first to say it, but it’s definitely just as important now, as it was in Ancient Greece. Education doesn’t end with your final diploma, because human knowledge, understanding, and best practices constantly evolve. And even if we, as a human race, stopped developing new ideas and concepts to...
Marketing can be viewed through a lot of lenses. In many cases, it will be about the numbers. Other times, wordsmith matters the most. Fine retouches can only come from the best visuals. But at its core, marketing has a lot to do with persuasion. Convincing someone that you’re trustworthy, so that you can...
Philip Keezer
As borderless payments become more and more common and easier to access, businesses are using this technology to reach ever more customers globally. Whether you're a fintech expert or you know nothing about blockchain, borderless payment technology will present opportunities for your business and so it is worth understanding some of the basics.What is a borderless payment?
Philip Keezer
Philip Keezer looks at how entrepreneurs can do the right thing with ESG, and make it align with their business. In recent years, Environmental, Social, and Governance (ESG) factors have emerged as critical considerations for businesses. ESG encompasses a broad spectrum of issues, including climate change, social impact, and corporate governance. Adopting a...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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