Business

In today's dynamic and highly competitive business landscape, understanding your audience is essential for success. Business leaders who can connect with their audiences on a deeper level are better positioned to create products and services that resonate, build stronger relationships, and drive growth. However, gaining a comprehensive understanding of your audience can be a challenging task.

Positive Working Practices are not terms we widely use. But it’s an important principle to keep in mind if you want to take your office culture to the next level.

There are some clear differences between personal and professional life and maintaining a healthy distance between our working lives, and our personal lives, is important. Many of us will behave differently in work to how we do at home. Whether it’s the way we dress, talk or interact with people, there’s no doubt that we approach the...

Fact: We could all use an extra dose of motivation from time to time. After all, most entrepreneurs, whether they're just starting out or have been running an established business for years, have faced failure and are likely to face it again throughout their careers. It's during those times, when things haven't gone according to plan and you're not sure...

It seems there's no stopping the growing popularity of entertainment pirating, but could the solution be as simple as making entertainment cheaper? Australia's Communications Minister Malcolm Turnbull sure thinks so. As SBS reported earlier this summer, Turnbull addressed the issue of internet piracy ahead of the introduction of brand new laws meant to help diminish piracy (namely "forcing internet service...

With the advent of platforms like Udemy or Coursera, high-quality education is now easier to access than ever before. Sometimes, you can get valuable courses, taught by professors from world-class universities, for as low as $50. That’s a bargain, because it helps you constantly develop. I think that’s extremely important, since education should never...

Being an entrepreneur and running your own business isn't easy. It's fulfilling. It's exciting. It's an unrivalled learning and growing experience. But it definitely doesn't come without its fair share of stresses. From building the perfect team to continuously dealing with the unknown, there are countless challenges that come with the territory. In order to succeed, you must embrace...

As we move into an uncertain post-COVID world, a free-market economy has never looked so critical in protecting the future of humanity. Although political leaders are using the coronavirus to strengthen their power, it’s the relaxing of regulations that has inevitably kept economies afloat. In the U.S., regulations limiting how many hours truckers spent on the road were lifted to...

Marketing can be viewed through a lot of lenses. In many cases, it will be about the numbers. Other times, wordsmith matters the most. Fine retouches can only come from the best visuals. But at its core, marketing has a lot to do with persuasion. Convincing someone that you’re trustworthy, so that you can...

The novel coronavirus sent global markets into disarray. The 90% economy feels much smaller for a lot of people, and businesses have had to adapt, harshly in some cases.  Restructuring, factories shutting down and massive layoffs are only the beginning of what seems to be a special kind of economic crisis. We’re going through...