Thursday, May 19, 2022
With excitement building around the forthcoming Elvis Presley biopic, the King of Rock and Roll is once again becoming known to a new generation of fans. While the King has long been an inspiration for those in music and the creative arts, those in the business world can also learn a lot from his...
Despite the Covid-19 pandemic now receding from the news agenda, the impact of the pandemic on working practices remains. The pandemic inspired lock-downs have sped up the trend toward digitalisation across all industries. According to a recent survey by McKinsey, company executives have accelerated the digitalisation of their internal operations as well as customer...
It may not have had the most strongest of starts, but when a former US President launches their own social media site it’s going to command attention none-the-less. Following his removal from Twitter, Donald Trump recently launched Truth Social a new social media network that, in time, the former POTUS, hopes could rival the tech giants.
Failure is a part of life, and this applies to business as much to any other aspect of our lives. Overcoming these set-backs and turning them into learning opportunities however, means failure can be a positive. A way of testing and refining ideas and iterating towards better products and business. Key to this is...
One unexpected consequence of the pandemic has been what is increasingly being referred to as the ‘great resignation’. Whether driven by home-working, which means a greater array of jobs are available to candidates regardless of geography, or by businesses struggling or shutting down during the lockdowns, people leaving their jobs has become a major theme over recent...
YouTube is one of the world’s biggest platforms. In fact, YouTube is the second most visited site, right after Google. It’s the largest social media platform on the net, and, for those who can build an audience, it is a very lucrative business opportunity and a great way of communicating directly with millions of viewers.
There’s no doubt that protecting the environment is the top of the agenda in 2022 for businesses, governments and individuals around the world. Building sustainable economies is key to the future, and consumers are increasingly directing their spending power toward companies that can demonstrate they are doing business responsibly.  In fact some recent research...
The most successful businesses are those which find an unfulfilled need, a gap in the market, something that consumers want but that doesn’t exist yet. Or perhaps it does exist, but it can be done better. It’s against these basic principles that any new business idea needs to be tested. The question is, how...
Great business needs great leadership. What are the keys to great leadership however? Building trust and respect as a leader brings a lot of benefits, including greater employee engagement, loyalty and increased productivity. But don’t take it from me. There is increasing evidence that fostering a values driven culture of trust and respect will...
Hiring people is one of the most important steps in growing a business to its full potential. It’s the cornerstone of expansion, but it can also be unexpectedly complicated. Hiring people brings with it a great deal of responsibility. The fate of your employee is now tied, to an extent, to the fate of...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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