Friday, December 2, 2022
Philip Keezer
Starting a business in today’s world without a solid online presence is like taking a boat on a river without any oars. Building your brand online is a necessity. Your website and social media profiles need to have appeal by being clear and displaying content that is going to tell persuasive and engaging stories that lead to...
Philip Keezer
Employees are the backbone of any business and a good team can be the difference between success and failure. Hiring the right people is crucial therefore. Hiring the right team reduces  turnover costs, encourages growth, improves team morale and increases productivity. Finding the right people in a crowded market is difficult however, so, how...
Philip Keezer
Market research is key to business success and a vital skill for any entrepreneur who wants to get ahead. There are a number of different strategies and entrepreneurs can use to better understand their customers and their wants and needs. Entrepreneurs can also use market research to learn more about the industry they are...
Philip Keezer
Everyone needs a break from time to time and, with summer getting started, now is when a lot of us will be thinking about some well-earned downtime. If you're an entrepreneur however, you know that taking time off can mean taking valuable time away from your ongoing learning and development. While downtime is necessary...
Philip Keezer
The great Chinese philosopher Confucius once said, "The green reed which bends in the wind is stronger than the mighty oak which breaks in a storm."   This saying is especially true in the business world, where change is constant. Making sure that both you and your business can respond effectively is key to success,...
Taking your entrepreneurship to the next level is one of the most fulfilling things you can do, but it also takes a lot of time and effort. Between finding suppliers, talking to customers, managing a team and thinking about the big picture, it is easy to neglect other areas of your life, including your health. Finding the...
Philip Keezer
One lesson every entrepreneur should remember, is to make sure to keep reading and keep learning from your peers and colleagues. As 2022 gets underway, it's important to take stock of the past few years and the changes that they've triggered in business and other industries on a global scale. We believe in the...
Conflict is a bitter pill for any entrepreneur to swallow. In the course of building any successful business, there will inevitably be disagreements and differences of opinion. How these disagreements are managed however can significantly impact company morale and productivity. That's why conflict resolution for entrepreneurs should not be underestimated.How conflict can affect a...
Philip Keezer
The dollar has been the world’s go-to currency for decades. It was pegged to a rate of $35 per ounce of gold in 1944 at the Bretton Woods Conference and this gold standard secured its position as a default currency in the post-war world. Then, when the dollar was untethered from gold in the 1970’s, the US...
As entrepreneurs, we use social media for everything. From connecting with others contemporaries to developing relationships with clients and customers - there are more ​reasons than ever to use social media platforms.Twitter is one of the major global players of social media - being the 7th favourite social media platform in the world. Recent news of an...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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