Friday, December 2, 2022
With excitement building around the forthcoming Elvis Presley biopic, the King of Rock and Roll is once again becoming known to a new generation of fans. While the King has long been an inspiration for those in music and the creative arts, those in the business world can also learn a lot from his...
Philip Keezer
One lesson every entrepreneur should remember, is to make sure to keep reading and keep learning from your peers and colleagues. As 2022 gets underway, it's important to take stock of the past few years and the changes that they've triggered in business and other industries on a global scale. We believe in the...
Philip Keezer
The dollar has been the world’s go-to currency for decades. It was pegged to a rate of $35 per ounce of gold in 1944 at the Bretton Woods Conference and this gold standard secured its position as a default currency in the post-war world. Then, when the dollar was untethered from gold in the 1970’s, the US...
Philip Keezer
Market research is key to business success and a vital skill for any entrepreneur who wants to get ahead. There are a number of different strategies and entrepreneurs can use to better understand their customers and their wants and needs. Entrepreneurs can also use market research to learn more about the industry they are...
Philip Keezer
The world of business might not seem like an obvious forum for the telling of stories. After all, story-telling implies fiction and also down-time and relaxation – entrepreneurship on the other hand is so often about the bottom line and facts and figures.The ability to tell stories however offers many practical advantages when it...
One unexpected consequence of the pandemic has been what is increasingly being referred to as the ‘great resignation’. Whether driven by home-working, which means a greater array of jobs are available to candidates regardless of geography, or by businesses struggling or shutting down during the lockdowns, people leaving their jobs has become a major theme over recent...
Philip Keezer
Failure is a part of life, and this applies to business as much to any other aspect of our lives. Overcoming these set-backs and turning them into learning opportunities however, means failure can be a positive. A way of testing and refining ideas and iterating towards better products and business. Key to this is...
Philip Keezer
Being able to stay focused on the task at hand is key for any entrepreneur and a core skill for the successful. A mantra of well-known brain coach, Jim Kwik, tells us that: 'It’s not how smart you are, but how are you smart'. These are wise words to apply to the process of becoming more focused...
Philip Keezer
Money and investment are always a big part of the start-up journey and two common approaches to this are raising finance through debt or, by giving away equity in your business in return for investment. Both options have their pros and cons, but which is right for you? This is a difficult question and...
Philip Keezer
Supply chain management isn’t a new field by any stretch of the word. However, as fundamental as it is to business management, it’s still a field that has a lot of misconceptions, or that people don’t understand to the full extent. If you’re happily sporting your MBA at interviews, this article probably isn’t for...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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