Sunday, August 14, 2022
As any entrepreneur knows, there is more to finalising a sale than following up on a lead or negotiating a contract. To turn leads into happy customers, customer interaction needs to be on point, from start to finish. Managing this process requires skill and organisation, and this is where a CRM (customer relationship management) system can be...
Within 24 hours of announcing that two weeks’ worth of its profits would go to help those impacted by the conflict in Ukraine, Epic Games – most famous for the hugely popular Fortnite franchise – had raised an impressive $36 million. This donation has served to highlight two things. Firstly, it demonstrates the company’s...
Hiring people is one of the most important steps in growing a business to its full potential. It’s the cornerstone of expansion, but it can also be unexpectedly complicated. Hiring people brings with it a great deal of responsibility. The fate of your employee is now tied, to an extent, to the fate of...
One of the biggest businesses changes over the last decade has been the shift to eCommerce, a trend accelerated by the recent Covid pandemic. Unlike before, businesses can now operate fully online, only needing physical spaces to store and distribute their goods. mCommerce is natural extension of this trend from static to mobile devices,...
Podcasts have really blown up in the past couple of years, with more and more people using them as a go-to source of information and entertainment. According to Podcast Insights, there are more than 2 million podcasts broadcasting worldwide, with over 48 million episodes between them. Podcasts are a great way to boost your knowledge, maximise downtime...
I recently wrote about the basics of building a supply chain that works for your business. The next thing to consider with supply chains is how to ensure they're compliant and ethical. More and more investors and consumers are focusing on businesses that take their environmental and social responsibility seriously. And, despite resistance...
The most successful businesses are those which find an unfulfilled need, a gap in the market, something that consumers want but that doesn’t exist yet. Or perhaps it does exist, but it can be done better. It’s against these basic principles that any new business idea needs to be tested. The question is, how...
Introducing Playster's Next Generation
Since Playster first launched back in 2014, our talented team has worked non-stop to keep upgrading the service with a focus on making it better every day. Yes, we were faced with some pretty big challenges, but thanks to everyone's passion and a lot of hard work, we were able to overcome them. Entering the game late with a...
The great Chinese philosopher Confucius once said, "The green reed which bends in the wind is stronger than the mighty oak which breaks in a storm."   This saying is especially true in the business world, where change is constant. Making sure that both you and your business can respond effectively is key to success,...
Top 5 Go-To Leadership Books
When it comes to running a startup, risk-taking is key. In fact, there are five common risks (from market risk to financial risk) that all entrepreneurs should keep in mind and take a closer look at when starting their dream business. As Sreekanth Ravi, founder of Tely Labs, told Entrepreneur magazine, "jumping into the deep end of the startup pool...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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