Wednesday, May 18, 2022
Elon Musk’s name has become synonymous with efforts to shake up the world of business with his disruptive innovations at Tesla and SpaceX. The automotive industry is being forced to adapt to the changes brought on by Tesla’s automated, all-electric vehicles and the space industry hasn’t seen this level of competition since the cold war.
It has been a difficult year for many individuals, entrepreneurs and organisations who have been struggling to keep afloat throughout the global pandemic and various lockdowns brought about by Covid-19. Despite lockdowns now lifting, supply chain disruption continues to make headlines and is proving challenging to all types of business – from small family...
"To make no mistakes is not in the power of man; but from their errors and mistakes the wise and good learn wisdom for the future." -Plutarch. Ownership is one of the best things an entrepreneur can learn. It can sometimes be a painful lesson but it means that when mistakes happen, they become...
Mark Zuckerberg has recently been in the news announcing a host of developments all geared towards shifting the Facebook brand away from social media and towards the ‘metaverse’. The company's name is set to be changed to reflect this transition, and Zuckerberg has also hired around 10,000 new employees to work on the metaverse project.These announcements make...
According to a survey, around 88% of employees believe that strong company culture is key to business success. But where should entrepreneurs begin when trying to develop a successful company culture that keeps people engaged, whether staff or customers? To begin this process we need to go back to basics, and identify the values...
Key to being a successful entrepreneur is running a successful team. Management is about more than just delegation and direction setting however and, for those willing to invest the time, paying close attention to personality types can be a key tool when it comes to building an effective team. Being able to effectively identify...
For a long-time now, Facebook and other social media platforms have been central to marketing strategies for businesses around the world. With their enormous reach, relatively low costs and adaptiveness to an increasingly digital economy, using social media to reach new audiences has been a no-brainer for many. Recent events should give entrepreneurs pause...
As borderless payments become more and more common and easier to access, businesses are using this technology to reach ever more customers globally. Whether you're a fintech expert or you know nothing about blockchain, borderless payment technology will present opportunities for your business and so it is worth understanding some of the basics.What is a borderless payment?
With inflation currently dominating the headlines – and the OECD suggesting rising prices could be here to stay – many entrepreneurs will be wondering what impact this might have on their businesses. The word ‘inflation’ conjures up images of rapidly soaring prices, and people pushing wheelbarrows of cash to buy a loaf of bread...
Branding your online store to be distinct and trustworthy is one of the best things you can do to boost your business. But it’s also one of the hardest. If branding was easy to do, every logo would be as recognizable as McDonald’s yellow “M” or Disney’s castle. So while we’ll...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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