Thursday, August 11, 2022
For some, it was Jack Kerouac’s cult classic “On the Road”, for others it was watching “Thelma & Louise” or listening to Johnny Cash's well travelled voice tell you “I’ve Been Everywhere”. Whatever sparked your love affair with the idea of road-trips, there is no denying their long-lasting appeal.But in 2022, what place does the great road-trip...
The idea of work-life balance has become something of a cliché over recent years, but, if we want to avoid burnout and be the best we can be, striking the balance is important. So, what does work-life balance mean and is it possible to achieve it? Additionally, how does striving for a work-life balance affect an entrepreneur’s...
Having a great product is key to business. But, if customers only buy your product or use your service once, then your business won’t be sustainable long-term. Encouraging customers to come back and develop an ongoing relationship with your brand is essential then. Grabbing customer attention and gaining trust may seem like an uphill...
Are leaders born or made? What research there is suggests that leadership qualities result from a combination of genetics and skill. Yes, there are natural born leaders, but someone can also learn how to be a good leader. Martin Luther King Jr., Nelson Mandela, and Mahatma Gandhi are great examples of born leaders, but...
The generational cohort born after 1997, known as Gen Z, now makes up a third of the world's population. These are the first generation to have had access to mobile and internet technology from birth, making them the most digitally-native generation ever.Traditional marketing has been slow to capitalise on this market because, until fairly recently, they've been...
Starting a business in today’s world without a solid online presence is like taking a boat on a river without any oars. Building your brand online is a necessity. Your website and social media profiles need to have appeal by being clear and displaying content that is going to tell persuasive and engaging stories that lead to...
Employees are the backbone of any business and a good team can be the difference between success and failure. Hiring the right people is crucial therefore. Hiring the right team reduces  turnover costs, encourages growth, improves team morale and increases productivity. Finding the right people in a crowded market is difficult however, so, how...
Market research is key to business success and a vital skill for any entrepreneur who wants to get ahead. There are a number of different strategies and entrepreneurs can use to better understand their customers and their wants and needs. Entrepreneurs can also use market research to learn more about the industry they are...
Everyone needs a break from time to time and, with summer getting started, now is when a lot of us will be thinking about some well-earned downtime. If you're an entrepreneur however, you know that taking time off can mean taking valuable time away from your ongoing learning and development. While downtime is necessary...
The ability to communicate complex ideas is what makes humans unique. In a world that feels more connected than ever, it can be easy to get lost in the noise. However, the power of rhetoric and good communication remains vital to entrepreneurs. Here, we explore this fascinating skill in more detail.The importance of communicationWhether...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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