Monday, July 18, 2022
Gazing up at the stars in the night sky has always captured humankind’s curiosity and imagination, but could it soon also capture the entrepreneurial imagination?The recent images snapped by NASA’s James Webb telescope have stoked people’s excitement for space exploration more than ever. Away from the stunning...
The idea of work-life balance has become something of a cliché over recent years, but, if we want to avoid burnout and be the best we can be, striking the balance is important. So, what does work-life balance mean and is it possible to achieve it? Additionally,...
Having a great product is key to business. But, if customers only buy your product or use your service once, then your business won’t be sustainable long-term. Encouraging customers to come back and develop an ongoing relationship with your brand is essential then. Grabbing...
Are leaders born or made? What research there is suggests that leadership qualities result from a combination of genetics and skill. Yes, there are natural born leaders, but someone can also learn how to be a good leader. Martin Luther King Jr., Nelson Mandela,...
The generational cohort born after 1997, known as Gen Z, now makes up a third of the world's population. These are the first generation to have had access to mobile and internet technology from birth, making them the most digitally-native generation ever.Traditional marketing has been slow to...
Starting a business in today’s world without a solid online presence is like taking a boat on a river without any oars. Building your brand online is a necessity. Your website and social media profiles need to have appeal by being clear and displaying content that is...
Employees are the backbone of any business and a good team can be the difference between success and failure. Hiring the right people is crucial therefore. Hiring the right team reduces  turnover costs, encourages growth, improves team morale and increases productivity. Finding the right...
Market research is key to business success and a vital skill for any entrepreneur who wants to get ahead. There are a number of different strategies and entrepreneurs can use to better understand their customers and their wants and needs. Entrepreneurs can also use...
Everyone needs a break from time to time and, with summer getting started, now is when a lot of us will be thinking about some well-earned downtime. If you're an entrepreneur however, you know that taking time off can mean taking valuable time away from your ongoing...
With news dominated by the ‘cost-of-living crisis’ and inflation rising, it seems likely that many businesses, entrepreneurs and employees may have a difficult few months ahead. So, an important question we should be asking ourselves as entrepreneurs is what can we do to support our own...

Philip J. Keezer

I’m Philip Keezer, business consultant and mentor. My aim is to eliminate income inequality through automated e-commerce with the principles of self-reliance, integrity, and the free market.

RECENT POSTS

Making space for space tech

Gazing up at the stars in the night sky has always captured humankind’s curiosity and imagination, but could it soon also capture...

The importance of work-life balance

The idea of work-life balance has become something of a cliché over recent years, but, if we want to avoid burnout and...

Maximizing customer retention for business success

Having a great product is key to business. But, if customers only buy your product or use your service once, then your...

Cultivating a leadership personality

Are leaders born or made? What research there is suggests that leadership qualities result from a combination of genetics...

Reaching Gen Z: How to market to the next big wave of customers

The generational cohort born after 1997, known as Gen Z, now makes up a third of the world's population. These are the...