Monday, November 23, 2020
As a leader, you need to be productive. It’s not just because things don’t get done if the leader is absent, it’s also because your team looks towards you for an example. If you’re productive, you’ll inspire your team to be productive as well. 
Marketing can be viewed through a lot of lenses. In many cases, it will be about the numbers. Other times, wordsmith matters the most. Fine retouches can only come from the best visuals. But at its core, marketing has a lot to do with...
If you’re a well rounded marketer, you’ll know by now that good copy isn’t the be-all end-all of a successful campaign. It’s not visuals either. While those things matter, numbers are what make the difference between a roaring campaign and weak results. And there’s...
The trope of the bad manager is everywhere in our culture. Entire shows have been built on that premise, and they’re not just fiction. It’s a common problem in our modern workforce. Good managers need to rise above that. If you want a productive...
Landing pages can make or break a marketing campaign. They’re often the first point of contact between your brand and potential customers, so it’s important to pull them off right. And I don’t just mean editing the copy once. That won’t be enough.  To...
The novel coronavirus sent global markets into disarray. The 90% economy feels much smaller for a lot of people, and businesses have had to adapt, harshly in some cases.  Restructuring, factories shutting down and massive layoffs are only the beginning of what seems to...
I've never been a fan of meetings. David Grady said it right in his legendary TED talk, that sitting through a bad meeting can feel like you were robbed. Your colleagues, great though they may be, just stole two hours from you that you'll never get back.
With COVID-19 cases back on the rise in many parts of the world, it looks like the pandemic will continue to impact our economy for some time to come. At the onset of the pandemic earlier this year, I gave a rallying call to...
As working from home starts to look more like a revolution than a stopgap, it’s never been more important for managers to know how to build and manage a remote team. Although management fundamentals apply wherever your team is based, handling a remote team...
It’s becoming very fashionable for leaders to tout their ‘open-door policy’ as a progressive perk for new hires. The idea is that the boss makes himself available from dawn ‘til dusk so that employees can drop in whenever they please, to ask a question, share an idea or just...
Philip J. Keezer

I’m Philip Keezer, the founder of Grindstone Capital. I’m passionate about entrepreneurship and family. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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