Sunday, October 17, 2021

Pricing in social media risk

For a long-time now, Facebook and other social media platforms have been central to marketing strategies for businesses around the world. With their enormous reach, relatively low costs and adaptiveness to an increasingly digital economy, using social media to reach new audiences has been a no-brainer for...
As entrepreneurs, we often look to peers in the world of business as we attempt to learn from their success and understand their strategies. Sometimes however, it pays to go beyond our contemporaries and take a broader view of history and the history of thought.
While tech has made many things possible that would have seemed impossible just a generation ago, it has also had other impacts which are less obviously beneficial. One such impact has been upon our privacy. Technology has made the world a smaller place, and turned everyone’s phone...
As borderless payments become more and more common and easier to access, businesses are using this technology to reach ever more customers globally. Whether you're a fintech expert or you know nothing about blockchain, borderless payment technology will present opportunities for your business and so it is...
With the hit TV show Survivor returning to our screens, millions will be tuning in to watch contestants push themselves, overcome obstacles and eventually – for the winner – walk away with prize money. Long the topic of many water-cooler chats, Survivor is a...
This week sees the launch of the hotly-anticipated new James Bond movie, No Time to Die. This is the 25th instalment of the James Bond franchise, and fans have been kept in suspense as its release date was pushed back and back due to...
With more and more people getting involved in ecommerce - best estimates being that there are between 12 and 24 million ecommerce stores worldwide - making sure they run smoothly is crucial. When running well, an ecommerce store can be a fulfilling project, as well as a...
With inflation currently dominating the headlines – and the OECD suggesting rising prices could be here to stay – many entrepreneurs will be wondering what impact this might have on their businesses. The word ‘inflation’ conjures up images of rapidly soaring prices, and people...
I recently wrote about the basics of building a supply chain that works for your business. The next thing to consider with supply chains is how to ensure they're compliant and ethical. More and more investors and consumers are focusing on businesses that...

Navigating a path to success

Last week was Mayflower Day, celebrating nearly 400 years since the Mayflower left the UK on its voyage to the new world. The story of the Mayflower’s voyage is a great insight into the history of the world we now live in. Beyond this however, the universal...

Philip J. Keezer

I’m Philip Keezer, business consultant and mentor. My aim is to eliminate income inequality through automated e-commerce with the principles of self-reliance, integrity, and the free market.

RECENT POSTS

Pricing in social media risk

For a long-time now, Facebook and other social media platforms have been central to marketing strategies for businesses around the world. With...

What entrepreneurs can learn from Marcus Aurelius

As entrepreneurs, we often look to peers in the world of business as we attempt to learn from their success and understand...

How To Protect Your Customers’ Privacy

While tech has made many things possible that would have seemed impossible just a generation ago, it has also had other impacts...

Borderless payments for entrepreneurs

As borderless payments become more and more common and easier to access, businesses are using this technology to reach ever more customers...

What can Survivor teach entrepreneurs?

With the hit TV show Survivor returning to our screens, millions will be tuning in to watch contestants push themselves, overcome obstacles...