Monday, January 25, 2021
Marketing can be viewed through a lot of lenses. In many cases, it will be about the numbers. Other times, wordsmith matters the most. Fine retouches can only come from the best visuals. But at its core, marketing has a lot to do with persuasion. Convincing someone that you’re trustworthy, so that you can...
If you’re a well rounded marketer, you’ll know by now that good copy isn’t the be-all end-all of a successful campaign. It’s not visuals either. While those things matter, numbers are what make the difference between a roaring campaign and weak results. And there’s no better way to stay on track than measuring KPIs...
The trope of the bad manager is everywhere in our culture. Entire shows have been built on that premise, and they’re not just fiction. It’s a common problem in our modern workforce. Good managers need to rise above that. If you want a productive workspace, a happy team and an increased revenue for your...
Landing pages can make or break a marketing campaign. They’re often the first point of contact between your brand and potential customers, so it’s important to pull them off right. And I don’t just mean editing the copy once. That won’t be enough.  To get a higher converting landing page, you need to put...
The novel coronavirus sent global markets into disarray. The 90% economy feels much smaller for a lot of people, and businesses have had to adapt, harshly in some cases.  Restructuring, factories shutting down and massive layoffs are only the beginning of what seems to be a special kind of economic crisis. We’re going through...
I've never been a fan of meetings. David Grady said it right in his legendary TED talk, that sitting through a bad meeting can feel like you were robbed. Your colleagues, great though they may be, just stole two hours from you that you'll never get back. But the reality is that there's sometimes...
With COVID-19 cases back on the rise in many parts of the world, it looks like the pandemic will continue to impact our economy for some time to come. At the onset of the pandemic earlier this year, I gave a rallying call to my teams. I was urging them to be optimistic and...
philip keezer remote team
As working from home starts to look more like a revolution than a stopgap, it’s never been more important for managers to know how to build and manage a remote team. Although management fundamentals apply wherever your team is based, handling a remote team requires different attitudes and skills. In some cases you’ll be...
It’s becoming very fashionable for leaders to tout their ‘open-door policy’ as a progressive perk for new hires. The idea is that the boss makes himself available from dawn ‘til dusk so that employees can drop in whenever they please, to ask a question, share an idea or just moan about their day. On the surface this seems like a...
As we move into an uncertain post-COVID world, a free-market economy has never looked so critical in protecting the future of humanity. Although political leaders are using the coronavirus to strengthen their power, it’s the relaxing of regulations that has inevitably kept economies afloat. In the U.S., regulations limiting how many hours truckers spent on the road were lifted to...

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Philip J. Keezer
I’m Philip Keezer, the founder of Grindstone Capital. I’m passionate about entrepreneurship and family. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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