Thursday, March 28, 2024
Philip Keezer
If you’re a well rounded marketer, you’ll know by now that good copy isn’t the be-all end-all of a successful campaign. It’s not visuals either. While those things matter, numbers are what make the difference between a roaring campaign and weak results. And there’s no better way to stay on track than measuring KPIs...
5 Snapchat Accounts Entrepreneurs Should Follow
Snapchat may be one of the newest players in the social media space, but it's quickly gaining popularity and more and more brands are flocking to the platform, trying to figure out how to best use it as a marketing tool. Although there's no set key to success, the following accounts are a great starting point in your research. These businesses and...
It has been a difficult year for many individuals, entrepreneurs and organisations who have been struggling to keep afloat throughout the global pandemic and various lockdowns brought about by Covid-19. Despite lockdowns now lifting, supply chain disruption continues to make headlines and is proving challenging to all types of business – from small family...
Finding the right people is key to building the team you need to carry your business forwards to success. Good recruitment is essential then, and a good hiring process should feature a mix of stages including practical assignments, aptitude tests and reference checks.  Central to the process however, will be the interview, or interviews....
Top 10 Quotes About Success (And The Power Of Failure)
Fact: We could all use an extra dose of motivation from time to time. After all, most entrepreneurs, whether they're just starting out or have been running an established business for years, have faced failure and are likely to face it again throughout their careers. It's during those times, when things haven't gone according to plan and you're not sure...
Is Cheaper Entertainment The Answer To Stopping Piracy?
It seems there's no stopping the growing popularity of entertainment pirating, but could the solution be as simple as making entertainment cheaper? Australia's Communications Minister Malcolm Turnbull sure thinks so. As SBS reported earlier this summer, Turnbull addressed the issue of internet piracy ahead of the introduction of brand new laws meant to help diminish piracy (namely "forcing internet service...
Philip Keezer
The generational cohort born after 1997, known as Gen Z, now makes up a third of the world's population. These are the first generation to have had access to mobile and internet technology from birth, making them the most digitally-native generation ever.Traditional marketing has been slow to capitalise on this market because, until fairly recently, they've been...
In the immortal words of Jim Morrison, 'Summer's Almost Gone'. As the days get shorter and the warm summer breeze gives way to the crisp air of autumn, businesses are gearing up for a new season. The end of summer marks the return of employees from their well-deserved breaks, and as a business leader, it's your responsibility...
Key to being a successful entrepreneur is running a successful team. Management is about more than just delegation and direction setting however and, for those willing to invest the time, paying close attention to personality types can be a key tool when it comes to building an effective team. Being able to effectively identify...
Whenever you adapt your marketing strategy to a modern buyer, you need to consider the behaviour of your ideal customer. So what’s the modern buyer like? When it comes to digital behaviour, I’d posit most people spend a lot of time on different platforms. Whether they’re checking their Twitter feed, posting a story on...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

RECENT POSTS

Navigating the Winter Wave: Strategies for Successful Sales Campaigns

As we find ourselves on the cusp of winter, businesses are gearing up for a pivotal season that can make or break...
Phil Keezer

Cultivating a Wealth Mindset: A Blueprint for Business Success

In the dynamic and competitive landscape of business, success often hinges on more than just strategic planning and operational efficiency. Entrepreneurs and...
Philip Keezer

Leading Through Turbulence: The Art of Effective Leadership in Crisis

In the unpredictable landscape of business, crises can strike unexpectedly, threatening the stability and success of even the most robust organizations. Whether...

Understanding Your Audience: A Blueprint for Business Leaders

In today's dynamic and highly competitive business landscape, understanding your audience is essential for success. Business leaders who can connect with their...

Balancing Multiple Competing Priorities: Strategies for Effective Leadership

In the fast-paced world of business, leaders often find themselves juggling multiple competing priorities. Whether it's meeting revenue targets, fostering innovation, ensuring...