Friday, December 2, 2022
Philip Keezer
The generational cohort born after 1997, known as Gen Z, now makes up a third of the world's population. These are the first generation to have had access to mobile and internet technology from birth, making them the most digitally-native generation ever.Traditional marketing has been slow to capitalise on this market because, until fairly recently, they've been...
There's no greater feeling of excitement than seeing your sales skyrocket. If you just launched a disruptive new product or a clever ad campaign, seeing the fruits of your labour sprouting on your dashboard is one of the most rewarding parts of working in business. But sometimes disappointment can shortly follow, when it becomes clear that you've been hit by chargeback fraud. Chargeback fraud refers...
Whether you head up a team of executives or you’re a business owner, working on your language skills is always a good way to create opportunities and learn. Even if you are a citizen of one of the 59 sovereign states and 27 non-sovereign entities that list English as their official language, you can’t assume that you...
Philip Keezer
When it comes to recruiting new talent for your company, what are the keys to discovering the absolute best candidate for the job? Is there a surefire way to know who's perfect for the position and will exceed all expectations? Employees are a huge key to success in companies of all sizes, but this is even more true for startups....
Philip Keezer
I've never been a fan of meetings. David Grady said it right in his legendary TED talk, that sitting through a bad meeting can feel like you were robbed. Your colleagues, great though they may be, just stole two hours from you that you'll never get back. But the reality is that there's sometimes...
"To make no mistakes is not in the power of man; but from their errors and mistakes the wise and good learn wisdom for the future." -Plutarch. Ownership is one of the best things an entrepreneur can learn. It can sometimes be a painful lesson but it means that when mistakes happen, they become...
Positive Working Practices are not terms we widely use. But it’s an important principle to keep in mind if you want to take your office culture to the next level.
Last year was pretty world-changing. Lockdowns, the pandemic, a drop in demand for physical stores, and shifts all across the financial sector have charted an unfamiliar path ahead of us.  However, these changes bring about great opportunities for 2021. If you analyze your successes and failures well, and tie them into market trends, you...
10 Inspiring Quotes For Entrepreneurs
Being an entrepreneur and running your own business isn't easy. It's fulfilling. It's exciting. It's an unrivalled learning and growing experience. But it definitely doesn't come without its fair share of stresses. From building the perfect team to continuously dealing with the unknown, there are countless challenges that come with the territory. In order to succeed, you must embrace...
Philip Keezer
Gazing up at the stars in the night sky has always captured humankind’s curiosity and imagination, but could it soon also capture the entrepreneurial imagination?The recent images snapped by NASA’s James Webb telescope have stoked people’s excitement for space exploration more than ever. Away from the stunning images and wild possibilities however, the space tech sector could...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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