Business

For a lot of companies, their sales department is the engine keeping the whole organization running. Whether you’re a Forbes 500 company, or a small startup just getting by, a strong sales team can make the difference between barely making it to the end of the year, and thriving, even in a period of economic downturn.

There's no greater feeling of excitement than seeing your sales skyrocket. If you just launched a disruptive new product or a clever ad campaign, seeing the fruits of your labour sprouting on your dashboard is one of the most rewarding parts of working in business. But sometimes disappointment can shortly follow, when it becomes clear that you've been hit by chargeback fraud. Chargeback fraud refers...

Recently I came a statistic that highlights a significant deficit within our economy and business ecosystem. It's not a financial deficit, but will no doubt have implications for the bottom line. According to research explored by PMI, only 4-7% of leaders are considered to have strategic thinking skills. That sounds like a really low...

Key to being a successful entrepreneur is running a successful team. Management is about more than just delegation and direction setting however and, for those willing to invest the time, paying close attention to personality types can be a key tool when it comes to building an effective team. Being able to effectively identify...

With an end to the pandemic in sight, and countries across the world loosening social distancing measures, some are predicting a post-pandemic business boom. Which businesses will be best placed to succeed however, and meet the needs of a post-pandemic world? Analogue or Digital? Before exploring individual business...

Any company or organization needs a good structure to run smoothly. Without clear procedures, hierarchies and policies, confusion can seep into your daily activities and affect the productivity of your company negatively. That’s why learning how to have a flawless company structure is extremely important if you want to take your organization to the...

Landing pages can make or break a marketing campaign. They’re often the first point of contact between your brand and potential customers, so it’s important to pull them off right. And I don’t just mean editing the copy once. That won’t be enough.  To get a higher converting landing page, you need to put...

If you’re a well rounded marketer, you’ll know by now that good copy isn’t the be-all end-all of a successful campaign. It’s not visuals either. While those things matter, numbers are what make the difference between a roaring campaign and weak results. And there’s no better way to stay on track than measuring KPIs...

Managing a team can be a hard feat, especially in times of social isolation and imposed remote working. However, it’s not impossible, and if you learn how to find your management style and use it to your advantage, you’re one step closer to being a better manager. Today, we’re going to look at what...

If you’ve been in business for a while, you’ll surely have faced backlash from dissatisfied customers or disgruntled former employees. Even the world’s largest companies struggle with negative reviews, fraudulent accusations and outright smear campaigns. And the abundance of online channels through which consumers and competitors can vent their frustrations has created a breeding ground for fraud. But, even as...