Monday, January 30, 2023
Brand activations can provide real benefits, if executed well. Brand activations are usually face to face marketing campaigns however. So, are brand activations no longer viable in a world of ongoing Covid variants and restrictions?  These are the questions we’ll answer in this article. Brand Activations Explained A...
Philip Keezer
Running an ecommerce store is rewarding. Every single business decision you make can lead to more customers, and in turn, a better life for you, your family, and your employees. However, life isn’t always easy in the daily activities of running an ecommerce store. Order processing, deliveries, inventory management, production, marketing…...
Mark Zuckerberg has recently been in the news announcing a host of developments all geared towards shifting the Facebook brand away from social media and towards the ‘metaverse’. The company's name is set to be changed to reflect this transition, and Zuckerberg has also hired around 10,000 new employees to work on the metaverse project.These announcements make...
Philip Keezer
When it comes to recruiting new talent for your company, what are the keys to discovering the absolute best candidate for the job? Is there a surefire way to know who's perfect for the position and will exceed all expectations? Employees are a huge key to success in companies of all sizes, but this is even more true for startups....
When I was starting out in online business almost 15 years ago, I remember finding space in my strategy for Microsoft adCenter. adCenter, or Microsoft Advertising as it’s now called, has been inevitably outmuscled by Google AdWords over the years. But it can still be a profitable channel for advertisers, even in 2020. It seems we’re always looking for that silver...
Philip Keezer
If you’re a well rounded marketer, you’ll know by now that good copy isn’t the be-all end-all of a successful campaign. It’s not visuals either. While those things matter, numbers are what make the difference between a roaring campaign and weak results. And there’s no better way to stay on track than measuring KPIs...
Tyson Fury's spectacular victory against Deontay Wilder last month captured the world's attention. Not only because of the long-standing rivalry between the two heavyweight boxers but also because of the incredible backstory of resilience that had brought Fury to the fight.From defeat and condemnation to glory Only a year ago, Fury had been in...
Introducing Playster's Next Generation
Since Playster first launched back in 2014, our talented team has worked non-stop to keep upgrading the service with a focus on making it better every day. Yes, we were faced with some pretty big challenges, but thanks to everyone's passion and a lot of hard work, we were able to overcome them. Entering the game late with a...
According to a survey, around 88% of employees believe that strong company culture is key to business success. But where should entrepreneurs begin when trying to develop a successful company culture that keeps people engaged, whether staff or customers? To begin this process we need to go back to basics, and identify the values...
It’s becoming very fashionable for leaders to tout their ‘open-door policy’ as a progressive perk for new hires. The idea is that the boss makes himself available from dawn ‘til dusk so that employees can drop in whenever they please, to ask a question, share an idea or just moan about their day. On the surface this seems like a...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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