Thursday, September 29, 2022
In the world of business, development and continual growth are required in order to stay successful and overcome hurdles. One way of keep your thinking fresh is to digest a range of information across different sources that will aid creativity and problem solving, improve motivation and foster entrepreneurial spirit.  In this post, we explore the best business...
We all love tech, and today the digital economy is the economy. Every aspect of the economy, and of our lives has been changed by the advent of new technologies over the last century, with progress having accelerated in recent decades toward what some anticipate will become an exponential trend. Technology that once seemed...
Money and investment are always a big part of the start-up journey and two common approaches to this are raising finance through debt or, by giving away equity in your business in return for investment. Both options have their pros and cons, but which is right for you? This is a difficult question and...
While many schools offer business studies as a subject, it is rare to see entrepreneurship specifically taught. Business studies tends to teach about existing companies whereas entrepreneurship focuses on developing the skills and qualities needed to take the risk of starting a business from the ground up. These qualities are surely more valuable, and...
For some, it was Jack Kerouac’s cult classic “On the Road”, for others it was watching “Thelma & Louise” or listening to Johnny Cash's well travelled voice tell you “I’ve Been Everywhere”. Whatever sparked your love affair with the idea of road-trips, there is no denying their long-lasting appeal.But in 2022, what place does the great road-trip...
The idea of work-life balance has become something of a cliché over recent years, but, if we want to avoid burnout and be the best we can be, striking the balance is important. So, what does work-life balance mean and is it possible to achieve it? Additionally, how does striving for a work-life balance affect an entrepreneur’s...
Having a great product is key to business. But, if customers only buy your product or use your service once, then your business won’t be sustainable long-term. Encouraging customers to come back and develop an ongoing relationship with your brand is essential then. Grabbing customer attention and gaining trust may seem like an uphill...
Are leaders born or made? What research there is suggests that leadership qualities result from a combination of genetics and skill. Yes, there are natural born leaders, but someone can also learn how to be a good leader. Martin Luther King Jr., Nelson Mandela, and Mahatma Gandhi are great examples of born leaders, but...
The generational cohort born after 1997, known as Gen Z, now makes up a third of the world's population. These are the first generation to have had access to mobile and internet technology from birth, making them the most digitally-native generation ever.Traditional marketing has been slow to capitalise on this market because, until fairly recently, they've been...
Starting a business in today’s world without a solid online presence is like taking a boat on a river without any oars. Building your brand online is a necessity. Your website and social media profiles need to have appeal by being clear and displaying content that is going to tell persuasive and engaging stories that lead to...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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In the world of business, development and continual growth are required in order to stay successful and overcome hurdles. One way of...