Sunday, May 26, 2024
Philip Keezer
With the hit TV show Survivor returning to our screens, millions will be tuning in to watch contestants push themselves, overcome obstacles and eventually – for the winner – walk away with prize money. Long the topic of many water-cooler chats, Survivor is a brilliant insight into the way humans think, behave and approach...
Philip Keezer
Having a great product is key to business. But, if customers only buy your product or use your service once, then your business won’t be sustainable long-term. Encouraging customers to come back and develop an ongoing relationship with your brand is essential then. Grabbing customer attention and gaining trust may seem like an uphill...
In the world of business, big ideas are the catalysts for innovation, growth, and success. Yet, the journey from conception to realization can often be daunting, leaving many entrepreneurs and professionals feeling overwhelmed and stuck. The key to bringing these visionary concepts to life lies in breaking them down into manageable, actionable steps. In this article, Phil...
Philip Keezer
Failure is a part of life, and this applies to business as much to any other aspect of our lives. Overcoming these set-backs and turning them into learning opportunities however, means failure can be a positive. A way of testing and refining ideas and iterating towards better products and business. Key to this is...
Philip Keezer
In its infancy, cryptocurrency promised to be a radical alternative to conventional finance. Secure, private and subject to enviable growth and excitement, crypto became a byword for the future.   However, the real and practical limitations of cryptocurrency now overshadow these initial promises. The rapid unravelling of FTX shows that, behind the scenes, crypto...
Philip Keezer
I recently looked at what businesses and entrepreneurs should be considering when they approach the question of raising capital investment. For startup owners looking to up the ante and accelerate their growth, a second round of funding may well be something that arises further down the line. It will, however, require a lot of...
Philip Keezer
The dollar has been the world’s go-to currency for decades. It was pegged to a rate of $35 per ounce of gold in 1944 at the Bretton Woods Conference and this gold standard secured its position as a default currency in the post-war world. Then, when the dollar was untethered from gold in the 1970’s, the US...
Philip Keezer
Many businesses experience ebbs and flows throughout the year, with periods of bustling activity and moments of relative calm. The ice cream business, for example, may find itself struggling to keep up with demand during the summer months, and needing to invest in support staff. But then, when the nights draw in, and the winter arrives, it...
Philip Keezer
While tech has made many things possible that would have seemed impossible just a generation ago, it has also had other impacts which are less obviously beneficial. One such impact has been upon our privacy. Technology has made the world a smaller place, and turned everyone’s phone into a social nexus. This process has been accelerated by...
Philip Keezer
The idea of work-life balance has become something of a cliché over recent years, but, if we want to avoid burnout and be the best we can be, striking the balance is important. So, what does work-life balance mean and is it possible to achieve it? Additionally, how does striving for a work-life balance affect an entrepreneur’s...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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