Thursday, September 29, 2022
This week sees the launch of the hotly-anticipated new James Bond movie, No Time to Die. This is the 25th instalment of the James Bond franchise, and fans have been kept in suspense as its release date was pushed back and back due to the coronavirus pandemic.You would think that after 25 films, the...
Employees are the backbone of any business and a good team can be the difference between success and failure. Hiring the right people is crucial therefore. Hiring the right team reduces  turnover costs, encourages growth, improves team morale and increases productivity. Finding the right people in a crowded market is difficult however, so, how...
Money and investment are always a big part of the start-up journey and two common approaches to this are raising finance through debt or, by giving away equity in your business in return for investment. Both options have their pros and cons, but which is right for you? This is a difficult question and...
YouTube is one of the world’s biggest platforms. In fact, YouTube is the second most visited site, right after Google. It’s the largest social media platform on the net, and, for those who can build an audience, it is a very lucrative business opportunity and a great way of communicating directly with millions of viewers.
As any entrepreneur knows, there is more to finalising a sale than following up on a lead or negotiating a contract. To turn leads into happy customers, customer interaction needs to be on point, from start to finish. Managing this process requires skill and organisation, and this is where a CRM (customer relationship management) system can be...
Podcasts have really blown up in the past couple of years, with more and more people using them as a go-to source of information and entertainment. According to Podcast Insights, there are more than 2 million podcasts broadcasting worldwide, with over 48 million episodes between them. Podcasts are a great way to boost your knowledge, maximise downtime...
With more and more people getting involved in ecommerce - best estimates being that there are between 12 and 24 million ecommerce stores worldwide - making sure they run smoothly is crucial. When running well, an ecommerce store can be a fulfilling project, as well as a great source of income.  However, as an...
Having a great product is key to business. But, if customers only buy your product or use your service once, then your business won’t be sustainable long-term. Encouraging customers to come back and develop an ongoing relationship with your brand is essential then. Grabbing customer attention and gaining trust may seem like an uphill...
One lesson every entrepreneur should remember, is to make sure to keep reading and keep learning from your peers and colleagues. As 2022 gets underway, it's important to take stock of the past few years and the changes that they've triggered in business and other industries on a global scale. We believe in the...
With excitement building around the forthcoming Elvis Presley biopic, the King of Rock and Roll is once again becoming known to a new generation of fans. While the King has long been an inspiration for those in music and the creative arts, those in the business world can also learn a lot from his...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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