Thursday, September 29, 2022
Companies can rise or fall based on how well they gather, analyse and use data, but also on how well they protect that data. Taking care of data is taking care of business then and, while the GDPR and other global measures to regulate data management are helpful in some respects, they are not a magic bullet.
With the latest season of The Apprentice currently airing on British TV, it’s easy to see what’s made the show such a success on both sides of the Atlantic. Millions tune in every week to watch a fresh batch of bright-eyed entrepreneurs trying to prove their mettle in some of the toughest business situations out there.How true...
The personalisation trend has been running strong in the e-commerce sphere for some time now, and it's showing no signs of slowing down. In fact, personalisation is quickly becoming something which consumers expect so, if you’re store isn’t aiming for personalisation, you could be losing out. Personalisation is a powerful tool which enhances the...

Building winning teams

Being a good leader can mean playing many different roles. One day you might be a coach, another day a conflict resolution specialist. And throughout it all, you have to be a good team player. So good in fact, that the entire team can evolve and move forwards. Team development is crucial for each...
Finding the right people is key to building the team you need to carry your business forwards to success. Good recruitment is essential then, and a good hiring process should feature a mix of stages including practical assignments, aptitude tests and reference checks.  Central to the process however, will be the interview, or interviews....
There are some clear differences between personal and professional life and maintaining a healthy distance between our working lives, and our personal lives, is important. Many of us will behave differently in work to how we do at home. Whether it’s the way we dress, talk or interact with people, there’s no doubt that we approach the...
With the festive period behind us, and the new year of work underway, now is a great time to reflect on the year that’s been and develop your personal and business goals for 2022. Taking the time at the start of the year to develop a powerful, yet clear strategy for the next twelve months will pay...
With December in full swing, and Christmas trees going up in living rooms all over the world, many businesses are working flat out as they try to hit end-of-year targets, fulfil orders and keep customers and clients sweet. When the Christmas break comes then, the chance to take some time out will prove to be a welcome...
Brand activations can provide real benefits, if executed well. Brand activations are usually face to face marketing campaigns however. So, are brand activations no longer viable in a world of ongoing Covid variants and restrictions?  These are the questions we’ll answer in this article. Brand Activations Explained A...
Recently I came a statistic that highlights a significant deficit within our economy and business ecosystem. It's not a financial deficit, but will no doubt have implications for the bottom line. According to research explored by PMI, only 4-7% of leaders are considered to have strategic thinking skills. That sounds like a really low...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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