Business

In today's dynamic and highly competitive business landscape, understanding your audience is essential for success. Business leaders who can connect with their audiences on a deeper level are better positioned to create products and services that resonate, build stronger relationships, and drive growth. However, gaining a comprehensive understanding of your audience can be a challenging task.

In the immortal words of Jim Morrison, 'Summer's Almost Gone'. As the days get shorter and the warm summer breeze gives way to the crisp air of autumn, businesses are gearing up for a new season. The end of summer marks the return of employees from their well-deserved breaks, and as a business leader, it's your responsibility...

In today's rapidly evolving business landscape, product design and innovation are the driving forces that propel companies towards success. Entrepreneurs striving to make their mark understand that a well-designed product can capture markets, disrupt industries, and create lasting customer loyalty. However, the journey from concept to a successful product launch is fraught with challenges. To ensure that...

Philip Keezer looks at how entrepreneurs can do the right thing with ESG, and make it align with their business. In recent years, Environmental, Social, and Governance (ESG) factors have emerged as critical considerations for businesses. ESG encompasses a broad spectrum of issues, including climate change, social impact, and corporate governance. Adopting a...

Amongst the excitement of Christmas and New Year, it's easy to get carried away with planning your moves for the coming year. The end of the year is also however a great time to take a look back at the year that was, and take stock of what worked and what didn’t.   Entrepreneurs...

Meetings have always been an important feature of workplace culture. But are meetings always the best way to get things done? The frequency of meetings is rising but the question is, is this improving productivity? Getting the most out of meetings is key for any successful business. Ensuring you don’t fall into the many...

Gazing up at the stars in the night sky has always captured humankind’s curiosity and imagination, but could it soon also capture the entrepreneurial imagination?The recent images snapped by NASA’s James Webb telescope have stoked people’s excitement for space exploration more than ever. Away from the stunning images and wild possibilities however, the space tech sector could...

The generational cohort born after 1997, known as Gen Z, now makes up a third of the world's population. These are the first generation to have had access to mobile and internet technology from birth, making them the most digitally-native generation ever.Traditional marketing has been slow to capitalise on this market because, until fairly recently, they've been...

With news dominated by the ‘cost-of-living crisis’ and inflation rising, it seems likely that many businesses, entrepreneurs and employees may have a difficult few months ahead. So, an important question we should be asking ourselves as entrepreneurs is what can we do to support our own employees through this crisis?What is the situation with inflation and...

The ability to communicate complex ideas is what makes humans unique. In a world that feels more connected than ever, it can be easy to get lost in the noise. However, the power of rhetoric and good communication remains vital to entrepreneurs. Here, we explore this fascinating skill in more detail.The importance of communicationWhether...