Monday, January 30, 2023
Philip Keezer
The generational cohort born after 1997, known as Gen Z, now makes up a third of the world's population. These are the first generation to have had access to mobile and internet technology from birth, making them the most digitally-native generation ever.Traditional marketing has been slow to capitalise on this market because, until fairly recently, they've been...
Philip Keezer
With news dominated by the ‘cost-of-living crisis’ and inflation rising, it seems likely that many businesses, entrepreneurs and employees may have a difficult few months ahead. So, an important question we should be asking ourselves as entrepreneurs is what can we do to support our own employees through this crisis?What is the situation with inflation and...
Philip Keezer
The ability to communicate complex ideas is what makes humans unique. In a world that feels more connected than ever, it can be easy to get lost in the noise. However, the power of rhetoric and good communication remains vital to entrepreneurs. Here, we explore this fascinating skill in more detail.The importance of communicationWhether...
Philip Keezer
With inflation heading north, and governments around the world still recovering from the pandemic, opportunities in the tech sector, and opportunities to get trained in the tech sector, are drying up. A recent survey by the Institute of Student Employers indicated that several industries have reduced their intake of graduates in new roles in...
Companies can rise or fall based on how well they gather, analyse and use data, but also on how well they protect that data. Taking care of data is taking care of business then and, while the GDPR and other global measures to regulate data management are helpful in some respects, they are not a magic bullet.
Philip Keezer
With the latest season of The Apprentice currently airing on British TV, it’s easy to see what’s made the show such a success on both sides of the Atlantic. Millions tune in every week to watch a fresh batch of bright-eyed entrepreneurs trying to prove their mettle in some of the toughest business situations out there.How true...
The personalisation trend has been running strong in the e-commerce sphere for some time now, and it's showing no signs of slowing down. In fact, personalisation is quickly becoming something which consumers expect so, if you’re store isn’t aiming for personalisation, you could be losing out. Personalisation is a powerful tool which enhances the...

Building winning teams

Philip Keezer
Being a good leader can mean playing many different roles. One day you might be a coach, another day a conflict resolution specialist. And throughout it all, you have to be a good team player. So good in fact, that the entire team can evolve and move forwards. Team development is crucial for each...
Finding the right people is key to building the team you need to carry your business forwards to success. Good recruitment is essential then, and a good hiring process should feature a mix of stages including practical assignments, aptitude tests and reference checks.  Central to the process however, will be the interview, or interviews....
There are some clear differences between personal and professional life and maintaining a healthy distance between our working lives, and our personal lives, is important. Many of us will behave differently in work to how we do at home. Whether it’s the way we dress, talk or interact with people, there’s no doubt that we approach the...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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