Business

There's no greater feeling of excitement than seeing your sales skyrocket. If you just launched a disruptive new product or a clever ad campaign, seeing the fruits of your labour sprouting on your dashboard is one of the most rewarding parts of working in business. But sometimes disappointment can shortly follow, when it becomes clear that you've been hit by chargeback fraud. Chargeback fraud refers...

Any company has a limited amount of resources at its disposal. Whether that’s human labour hours, finances, talent, or clients to leverage, the fact is that no company has unlimited resources. And you need to be mindful of that. You need to understand that these resources work best when integrated in your daily tasks...

The ability to communicate complex ideas is what makes humans unique. In a world that feels more connected than ever, it can be easy to get lost in the noise. However, the power of rhetoric and good communication remains vital to entrepreneurs. Here, we explore this fascinating skill in more detail.The importance of communicationWhether...

The trope of the bad manager is everywhere in our culture. Entire shows have been built on that premise, and they’re not just fiction. It’s a common problem in our modern workforce. Good managers need to rise above that. If you want a productive workspace, a happy team and an increased revenue for your...

For a long-time now, Facebook and other social media platforms have been central to marketing strategies for businesses around the world. With their enormous reach, relatively low costs and adaptiveness to an increasingly digital economy, using social media to reach new audiences has been a no-brainer for many. Recent events should give entrepreneurs pause...

In the dynamic and competitive landscape of business, success often hinges on more than just strategic planning and operational efficiency. Entrepreneurs and leaders who exhibit a 'wealth mindset' tend to outperform their peers, not just in terms of financial gains but also in fostering innovation, resilience, and a positive company culture. In this article,...

The news media’s traditional maxim of if it bleeds it leads is as true today as it’s ever been. The only difference is now the competition for news audiences is much fiercer. The media was once assured huge audiences of loyal viewers and readers but the internet has changed all that.  Thousands of online...

Brand activations can provide real benefits, if executed well. Brand activations are usually face to face marketing campaigns however. So, are brand activations no longer viable in a world of ongoing Covid variants and restrictions?  These are the questions we’ll answer in this article. Brand Activations Explained A...

When I was starting out in online business almost 15 years ago, I remember finding space in my strategy for Microsoft adCenter. adCenter, or Microsoft Advertising as it’s now called, has been inevitably outmuscled by Google AdWords over the years. But it can still be a profitable channel for advertisers, even in 2020. It seems we’re always looking for that silver...

Entrepreneurial spirit is a must have to grow your own business, achieve financial independence, and ultimately achieve your goals. It’s a prerequisite for any business owner that wants to succeed, and it’s the catalyst of innovation and hard work. However, entrepreneurial spirit isn’t just valuable for business owners. If you learn how to cultivate...