Thursday, September 29, 2022
Everyone wants to be treated fairly. That’s a natural expectation and it's essential that it's reflected by company HR policies. The problem is that “fair treatment” is often confused with “equal treatment”. These approaches aren’t the same and each can significantly impact the health of your business. Here’s how to understand the distinction, and ensure that you're doing everything...
Entrepreneurial spirit is a must have to grow your own business, achieve financial independence, and ultimately achieve your goals. It’s a prerequisite for any business owner that wants to succeed, and it’s the catalyst of innovation and hard work. However, entrepreneurial spirit isn’t just valuable for business owners. If you learn how to cultivate...
Landing pages can make or break a marketing campaign. They’re often the first point of contact between your brand and potential customers, so it’s important to pull them off right. And I don’t just mean editing the copy once. That won’t be enough.  To get a higher converting landing page, you need to put...
"To make no mistakes is not in the power of man; but from their errors and mistakes the wise and good learn wisdom for the future." -Plutarch. Ownership is one of the best things an entrepreneur can learn. It can sometimes be a painful lesson but it means that when mistakes happen, they become...
Introducing Playster's Next Generation
Since Playster first launched back in 2014, our talented team has worked non-stop to keep upgrading the service with a focus on making it better every day. Yes, we were faced with some pretty big challenges, but thanks to everyone's passion and a lot of hard work, we were able to overcome them. Entering the game late with a...
The world of business is highly dynamic, and prone to often rapid change. Holding management responsibilities in business then brings with it a world of challenges. When faced with a problem, and with people looking to you for a solution, the right course of action might not be immediately apparent. Difficult situations such as...

Building winning teams

Being a good leader can mean playing many different roles. One day you might be a coach, another day a conflict resolution specialist. And throughout it all, you have to be a good team player. So good in fact, that the entire team can evolve and move forwards. Team development is crucial for each...
Working on your personal brand improves the image of your company across the board, especially if you’re the leader. People make companies. And it’s only natural that potential business partners and new hires will want to know which people they’ll be working with. So it’s important that your areas of expertise, core values and a good slice of your personality...
fintech skills
Search Engine Marketing (SEM) is one of the best ways to kickstart your online store’s sales. If you get the targeting and auctioning right, it can also be a (almost) “set it and forget it” process that makes your company money. But there are a lot of things you need to do right to...
Marketing can be viewed through a lot of lenses. In many cases, it will be about the numbers. Other times, wordsmith matters the most. Fine retouches can only come from the best visuals. But at its core, marketing has a lot to do with persuasion. Convincing someone that you’re trustworthy, so that you can...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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