Thursday, May 13, 2021
Landing pages can make or break a marketing campaign. They’re often the first point of contact between your brand and potential customers, so it’s important to pull them off right. And I don’t just mean editing the copy once. That won’t be enough.  To get a higher converting landing page, you need to put...
Introducing Playster's Next Generation
Since Playster first launched back in 2014, our talented team has worked non-stop to keep upgrading the service with a focus on making it better every day. Yes, we were faced with some pretty big challenges, but thanks to everyone's passion and a lot of hard work, we were able to overcome them. Entering the game late with a...
Working on your personal brand improves the image of your company across the board, especially if you’re the leader. People make companies. And it’s only natural that potential business partners and new hires will want to know which people they’ll be working with. So it’s important that your areas of expertise, core values and a good slice of your personality...
Marketing can be viewed through a lot of lenses. In many cases, it will be about the numbers. Other times, wordsmith matters the most. Fine retouches can only come from the best visuals. But at its core, marketing has a lot to do with persuasion. Convincing someone that you’re trustworthy, so that you can...
How To Increase Productivity
High productivity is a core component of any successful business. That being said, it's not always easy to keep distractions at bay and maintain constant focus to get the most out of every second of your workday. Not to mention the fact that you only have a set number of hours per day in which you can get things...
When I was starting out in online business almost 15 years ago, I remember finding space in my strategy for Microsoft adCenter. adCenter, or Microsoft Advertising as it’s now called, has been inevitably outmuscled by Google AdWords over the years. But it can still be a profitable channel for advertisers, even in 2020. It seems we’re always looking for that silver...
Managing a team can be a hard feat, especially in times of social isolation and imposed remote working. However, it’s not impossible, and if you learn how to find your management style and use it to your advantage, you’re one step closer to being a better manager. Today, we’re going to look at what...
10 Inspiring Quotes For Entrepreneurs
Being an entrepreneur and running your own business isn't easy. It's fulfilling. It's exciting. It's an unrivalled learning and growing experience. But it definitely doesn't come without its fair share of stresses. From building the perfect team to continuously dealing with the unknown, there are countless challenges that come with the territory. In order to succeed, you must embrace...
There's no greater feeling of excitement than seeing your sales skyrocket. If you just launched a disruptive new product or a clever ad campaign, seeing the fruits of your labour sprouting on your dashboard is one of the most rewarding parts of working in business. But sometimes disappointment can shortly follow, when it becomes clear that you've been hit by chargeback fraud. Chargeback fraud refers...
Productivity is considered to be the holy grail these days, both in personal development contexts and corporate environments. But how well do you really understand it? And, more importantly, how well do you know how to measure productivity in your team? Although I’ve been managing teams for years...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, the founder of Grindstone Capital. I’m passionate about entrepreneurship and family. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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