Tuesday, October 26, 2021
When I was starting out in online business almost 15 years ago, I remember finding space in my strategy for Microsoft adCenter. adCenter, or Microsoft Advertising as it’s now called, has been inevitably outmuscled by Google AdWords over the years. But it can still be a profitable channel for advertisers, even in 2020. It seems we’re always looking for that silver...
Any company or organization needs a good structure to run smoothly. Without clear procedures, hierarchies and policies, confusion can seep into your daily activities and affect the productivity of your company negatively. That’s why learning how to have a flawless company structure is extremely important if you want to take your organization to the...
The trope of the bad manager is everywhere in our culture. Entire shows have been built on that premise, and they’re not just fiction. It’s a common problem in our modern workforce. Good managers need to rise above that. If you want a productive workspace, a happy team and an increased revenue for your...
The world of business is highly dynamic, and prone to often rapid change. Holding management responsibilities in business then brings with it a world of challenges. When faced with a problem, and with people looking to you for a solution, the right course of action might not be immediately apparent. Difficult situations such as...
Working on your personal brand improves the image of your company across the board, especially if you’re the leader. People make companies. And it’s only natural that potential business partners and new hires will want to know which people they’ll be working with. So it’s important that your areas of expertise, core values and a good slice of your personality...
Creating a great company culture brings huge benefits to your business - as I've written about here. Even the best company cultures can't stop human nature however, and conflicts between employees will always be a reality that needs to be managed. Solving employee conflicts is a delicate task that you should be prepared for. Ignoring it,...
If you’re a well rounded marketer, you’ll know by now that good copy isn’t the be-all end-all of a successful campaign. It’s not visuals either. While those things matter, numbers are what make the difference between a roaring campaign and weak results. And there’s no better way to stay on track than measuring KPIs...
fintech skills
High productivity is a core component of any successful business. That being said, it's not always easy to keep distractions at bay and maintain constant focus to get the most out of every second of your workday. Not to mention the fact that you only have a set number of hours per day in which you can get things...
Venture capital can help a business boost market reach and begin the journey from start-up to SME to corporate and beyond. Capital raising is a crucial step in the business journey then, but it’s also a complicated one. With a good product, team, and pitch however, any startup can access venture capital. So, what...
Everyone wants to be treated fairly. That’s a natural expectation and it's essential that it's reflected by company HR policies. The problem is that “fair treatment” is often confused with “equal treatment”. These approaches aren’t the same and each can significantly impact the health of your business. Here’s how to understand the distinction, and ensure that you're doing everything...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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