Friday, May 20, 2022
Everyone wants to be treated fairly. That’s a natural expectation and it's essential that it's reflected by company HR policies. The problem is that “fair treatment” is often confused with “equal treatment”. These approaches aren’t the same and each can significantly impact the health of your business. Here’s how to understand the distinction, and ensure that you're doing everything...
We don’t want to keep you reading blocks of text for a short answer. The average conversion rate worldwide, for ecommerce websites, is 4.31%. If you’re above that threshold, your conversion rate is likely good. But there’s so much more to analyzing your conversion rate, and improving it if you need to. 
Landing pages can make or break a marketing campaign. They’re often the first point of contact between your brand and potential customers, so it’s important to pull them off right. And I don’t just mean editing the copy once. That won’t be enough.  To get a higher converting landing page, you need to put...
With the world hooked on the latest series of Yellowstone – it’s worth reflecting on what it is about this show that people find so compelling. Beneath the surface of the drama, is a meditation on the power of holding onto a core set of values, no matter how much society changes around us.This is as good...
Introducing Playster's Next Generation
Since Playster first launched back in 2014, our talented team has worked non-stop to keep upgrading the service with a focus on making it better every day. Yes, we were faced with some pretty big challenges, but thanks to everyone's passion and a lot of hard work, we were able to overcome them. Entering the game late with a...
The world of business is highly dynamic, and prone to often rapid change. Holding management responsibilities in business then brings with it a world of challenges. When faced with a problem, and with people looking to you for a solution, the right course of action might not be immediately apparent. Difficult situations such as...
The personalisation trend has been running strong in the e-commerce sphere for some time now, and it's showing no signs of slowing down. In fact, personalisation is quickly becoming something which consumers expect so, if you’re store isn’t aiming for personalisation, you could be losing out. Personalisation is a powerful tool which enhances the...
Working on your personal brand improves the image of your company across the board, especially if you’re the leader. People make companies. And it’s only natural that potential business partners and new hires will want to know which people they’ll be working with. So it’s important that your areas of expertise, core values and a good slice of your personality...
Any company or organization needs a good structure to run smoothly. Without clear procedures, hierarchies and policies, confusion can seep into your daily activities and affect the productivity of your company negatively. That’s why learning how to have a flawless company structure is extremely important if you want to take your organization to the...
Marketing can be viewed through a lot of lenses. In many cases, it will be about the numbers. Other times, wordsmith matters the most. Fine retouches can only come from the best visuals. But at its core, marketing has a lot to do with persuasion. Convincing someone that you’re trustworthy, so that you can...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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