Monday, January 30, 2023
Philip Keezer
We don’t want to keep you reading blocks of text for a short answer. The average conversion rate worldwide, for ecommerce websites, is 4.31%. If you’re above that threshold, your conversion rate is likely good. But there’s so much more to analyzing your conversion rate, and improving it if you need to. 
Philip Keezer
Search Engine Marketing (SEM) is one of the best ways to kickstart your online store’s sales. If you get the targeting and auctioning right, it can also be a (almost) “set it and forget it” process that makes your company money. But there are a lot of things you need to do right to...
Philip Keezer
For a lot of companies, their sales department is the engine keeping the whole organization running. Whether you’re a Forbes 500 company, or a small startup just getting by, a strong sales team can make the difference between barely making it to the end of the year, and thriving, even in a period of economic downturn.
Philip Keezer
Entrepreneurial spirit is a must have to grow your own business, achieve financial independence, and ultimately achieve your goals. It’s a prerequisite for any business owner that wants to succeed, and it’s the catalyst of innovation and hard work. However, entrepreneurial spirit isn’t just valuable for business owners. If you learn how to cultivate...
Philip Keezer
Any company has a limited amount of resources at its disposal. Whether that’s human labour hours, finances, talent, or clients to leverage, the fact is that no company has unlimited resources. And you need to be mindful of that. You need to understand that these resources work best when integrated in your daily tasks...
Philip Keezer
Imagine you live in the 1990s. You want to start a business, or just grow the one you have, and you need a loan to capitalize on existing opportunities. What do you do? Back then, the only formal alternative you had was to head down to the bank and apply for a business loan.
Philip Keezer
Running an ecommerce store is rewarding. Every single business decision you make can lead to more customers, and in turn, a better life for you, your family, and your employees. However, life isn’t always easy in the daily activities of running an ecommerce store. Order processing, deliveries, inventory management, production, marketing…...
Philip Keezer
Learning never stops. I’m not the first to say it, but it’s definitely just as important now, as it was in Ancient Greece. Education doesn’t end with your final diploma, because human knowledge, understanding, and best practices constantly evolve. And even if we, as a human race, stopped developing new ideas and concepts to...
philip keezer
In the wake of Covid-19, companies worldwide underwent a laudable effort to shift their working practices and accommodate remote work. This showed the global economy what can be achieved with remote work, and it’s a shift likely to affect our market for decades to come.  But there’s one area which didn’t adapt properly to...
Philip Keezer
The Fintech trends for 2021 we talked about in this article are starting to take shape. But analyzing a market is not just about trends. For a proper understanding of how fintech works, it’s important to also look at its biggest growth markets. It’s an insight for anyone involved in fintech, as it can...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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