Friday, February 23, 2024
For a long-time now, Facebook and other social media platforms have been central to marketing strategies for businesses around the world. With their enormous reach, relatively low costs and adaptiveness to an increasingly digital economy, using social media to reach new audiences has been a no-brainer for many. Recent events should give entrepreneurs pause...
Philip Keezer
As borderless payments become more and more common and easier to access, businesses are using this technology to reach ever more customers globally. Whether you're a fintech expert or you know nothing about blockchain, borderless payment technology will present opportunities for your business and so it is worth understanding some of the basics.What is a borderless payment?
Philip Keezer
With inflation currently dominating the headlines – and the OECD suggesting rising prices could be here to stay – many entrepreneurs will be wondering what impact this might have on their businesses. The word ‘inflation’ conjures up images of rapidly soaring prices, and people pushing wheelbarrows of cash to buy a loaf of bread...
Philip Keezer
Branding your online store to be distinct and trustworthy is one of the best things you can do to boost your business. But it’s also one of the hardest. If branding was easy to do, every logo would be as recognizable as McDonald’s yellow “M” or Disney’s castle. So while we’ll...
Philip Keezer
Creating a great company culture brings huge benefits to your business - as I've written about here. Even the best company cultures can't stop human nature however, and conflicts between employees will always be a reality that needs to be managed. Solving employee conflicts is a delicate task that you should be prepared for. Ignoring it,...
Philip Keezer
Any company or organization needs a good structure to run smoothly. Without clear procedures, hierarchies and policies, confusion can seep into your daily activities and affect the productivity of your company negatively. That’s why learning how to have a flawless company structure is extremely important if you want to take your organization to the...
Philip Keezer
Future-proofing a business is a complex process, which involves saving money, optimizing processes, or developing a strong team. However, fintech managers play a big role in future-proofing a fintech company. The skills they develop can impact business trajectory, and in turn the state of the business in the future. So what skills should fintech...
Philip Keezer
We don’t want to keep you reading blocks of text for a short answer. The average conversion rate worldwide, for ecommerce websites, is 4.31%. If you’re above that threshold, your conversion rate is likely good. But there’s so much more to analyzing your conversion rate, and improving it if you need to. 
Philip Keezer
Search Engine Marketing (SEM) is one of the best ways to kickstart your online store’s sales. If you get the targeting and auctioning right, it can also be a (almost) “set it and forget it” process that makes your company money. But there are a lot of things you need to do right to...
Philip Keezer
For a lot of companies, their sales department is the engine keeping the whole organization running. Whether you’re a Forbes 500 company, or a small startup just getting by, a strong sales team can make the difference between barely making it to the end of the year, and thriving, even in a period of economic downturn.

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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