Saturday, July 2, 2022
Failure is a part of life, and this applies to business as much to any other aspect of our lives. Overcoming these set-backs and turning them into learning opportunities however, means failure can be a positive. A way of testing and refining ideas and iterating towards better products and business. Key to this is...
One unexpected consequence of the pandemic has been what is increasingly being referred to as the ‘great resignation’. Whether driven by home-working, which means a greater array of jobs are available to candidates regardless of geography, or by businesses struggling or shutting down during the lockdowns, people leaving their jobs has become a major theme over recent...
YouTube is one of the world’s biggest platforms. In fact, YouTube is the second most visited site, right after Google. It’s the largest social media platform on the net, and, for those who can build an audience, it is a very lucrative business opportunity and a great way of communicating directly with millions of viewers.
There’s no doubt that protecting the environment is the top of the agenda in 2022 for businesses, governments and individuals around the world. Building sustainable economies is key to the future, and consumers are increasingly directing their spending power toward companies that can demonstrate they are doing business responsibly.  In fact some recent research...
The most successful businesses are those which find an unfulfilled need, a gap in the market, something that consumers want but that doesn’t exist yet. Or perhaps it does exist, but it can be done better. It’s against these basic principles that any new business idea needs to be tested. The question is, how...
Great business needs great leadership. What are the keys to great leadership however? Building trust and respect as a leader brings a lot of benefits, including greater employee engagement, loyalty and increased productivity. But don’t take it from me. There is increasing evidence that fostering a values driven culture of trust and respect will...
Hiring people is one of the most important steps in growing a business to its full potential. It’s the cornerstone of expansion, but it can also be unexpectedly complicated. Hiring people brings with it a great deal of responsibility. The fate of your employee is now tied, to an extent, to the fate of...
Business relationships are one of the most important prerequisites for a successful entrepreneurial journey. Whether it’s for feedback, advice, introductions, or even funds, having fruitful business relations can open many doors. But these relationships don’t appear out of nowhere and no CEO or investor was born into them. Sure, people can be born into...
As any entrepreneur knows, there is more to finalising a sale than following up on a lead or negotiating a contract. To turn leads into happy customers, customer interaction needs to be on point, from start to finish. Managing this process requires skill and organisation, and this is where a CRM (customer relationship management) system can be...
As entrepreneurs, we often look to peers in the world of business as we attempt to learn from their success and understand their strategies. Sometimes however, it pays to go beyond our contemporaries and take a broader view of history and the history of thought. There are many lessons we can take from great...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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