Friday, December 2, 2022
Managing a team can be a hard feat, especially in times of social isolation and imposed remote working. However, it’s not impossible, and if you learn how to find your management style and use it to your advantage, you’re one step closer to being a better manager. Today, we’re going to look at what...
Mark Zuckerberg has recently been in the news announcing a host of developments all geared towards shifting the Facebook brand away from social media and towards the ‘metaverse’. The company's name is set to be changed to reflect this transition, and Zuckerberg has also hired around 10,000 new employees to work on the metaverse project.These announcements make...
Learning how to delegate tasks effectively is a crucial skill for any manager that wants to take their business, or department, further. But it can be hard to know exactly when to take care of something yourself, and when to ask someone else to do it, so that’s what this article is...
There are some clear differences between personal and professional life and maintaining a healthy distance between our working lives, and our personal lives, is important. Many of us will behave differently in work to how we do at home. Whether it’s the way we dress, talk or interact with people, there’s no doubt that we approach the...
If you’ve been in business for a while, you’ll surely have faced backlash from dissatisfied customers or disgruntled former employees. Even the world’s largest companies struggle with negative reviews, fraudulent accusations and outright smear campaigns. And the abundance of online channels through which consumers and competitors can vent their frustrations has created a breeding ground for fraud. But, even as...
Philip Keezer
Search Engine Marketing (SEM) is one of the best ways to kickstart your online store’s sales. If you get the targeting and auctioning right, it can also be a (almost) “set it and forget it” process that makes your company money. But there are a lot of things you need to do right to...
Philip Keezer
Any company has a limited amount of resources at its disposal. Whether that’s human labour hours, finances, talent, or clients to leverage, the fact is that no company has unlimited resources. And you need to be mindful of that. You need to understand that these resources work best when integrated in your daily tasks...
Philip Keezer
The novel coronavirus sent global markets into disarray. The 90% economy feels much smaller for a lot of people, and businesses have had to adapt, harshly in some cases.  Restructuring, factories shutting down and massive layoffs are only the beginning of what seems to be a special kind of economic crisis. We’re going through...
"To make no mistakes is not in the power of man; but from their errors and mistakes the wise and good learn wisdom for the future." -Plutarch. Ownership is one of the best things an entrepreneur can learn. It can sometimes be a painful lesson but it means that when mistakes happen, they become...
Whenever you adapt your marketing strategy to a modern buyer, you need to consider the behaviour of your ideal customer. So what’s the modern buyer like? When it comes to digital behaviour, I’d posit most people spend a lot of time on different platforms. Whether they’re checking their Twitter feed, posting a story on...

ABOUT ME

Philip J. Keezer
I’m Philip Keezer, entrepreneur, business consultant and mentor. My goal is to develop innovative new technology that makes business easier and allows entrepreneurs to thrive autonomously.

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